Essay
MNM2615 ASSESSMENT 1 2024 SEMESTER 1
- Institution
- University Of South Africa (Unisa)
- Book
- Marketing in Africa
MNM2615 ASSESSMENT 1 2024 SEMESTER 1
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PASSMATE TUTORIALS passmatetutorials@gmail.comDISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE REPORT IS NOT
PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A POSSIBLE
SOLUTION TO THE TASK CONSISTENT WITH THEORY. THIS ASSIGNMENT IS
INTENDED TO ASSIST STUDENTS IN GETTING STARTED WITH THEIR ASSIGNMENT,
AND IN NO CASE THIS DOCUMENT SHOULD BE USED FOR CHEATING. WE BELIEVE
THIS WILL BE A GOOD STARTING POINT AS IT WAS PREPARED BY OUR TEAM OF
PROFESSIONAL PRIVATE TUTORS WHO ARE EXPERTS IN THE FIELD, AND IT WAS
PREPARED USING VARIOUS SOURCES. ANY SIMILARITY WITH ANY EXISTING
THEORY OR DISCUSSION BY OTHER AUTHORS IS EXCUSED. THE AUTHORS
HOWEVER DO NOT CLAIM MONOPOLY TO KNOWLEDGE HENCE MODIFICATION OF
THE ANSWERS CONTAINED IN THIS FRAMEWORK MAY NOT BE PROHIBITED AS IT
CONTRIBUTES TO EXPANSION OF KNOWLEDGE. FOR ANY FURTHER GUIDELINE
ABOUT THE INFORMATION CONTAINED HERE AND THE MODULE IN GENERAL,
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PASSMATE TUTORIALS 061 262 1185/068 053 8213/0717 513 144
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Please note, this document contains excessively enough information, please
trim it to reasonable size roughly 7 to 14 pages, you many NOT use everything
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PASSMATE TUTORIALS 061 262 1185/068 053 8213/0717 513 144
, PASSMATE TUTORIALS passmatetutorials@gmail.com
Table of Contents
QUESTION 1 ............................................................................................................. 4
Background and key concepts (5) .......................................................................... 4
QUESTION 2 ............................................................................................................. 4
(a) Discuss the technological progress in Africa (5 marks for the theoretical
discussions). ........................................................................................................... 4
(b) Explain how the chosen SME/SMME can infuse the technological progress in
the business (10 marks for the practical application). (15)...................................... 5
QUESTION 3 ............................................................................................................. 6
(a) cultural influences on the decision-making process (5 marks) .......................... 6
(b) Examples of practical applications of the decision-making process (15) ........... 8
QUESTION 4 ........................................................................................................ 12
(a) Marketing implications relating to growth in mobile and internet access (5 marks
.............................................................................................................................. 12
(b) How the identified SME/SMME can practically capitalise on this growth with
reference to its marketing strategy (10 marks for the practical application). ......... 13
PASSMATE TUTORIALS 061 262 1185/068 053 8213/0717 513 144
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