Agricultural Sciences - Paper 2 - June Examination 2024
- Multiple Choice Questions
- AGRICULTURAL MANAGEMENT AND MARKETING
- ENTREPRENEURSHIP
- BASIC AGRICULTURAL GENETICS
All work consists of Term 1 and 2
AGRICULTURAL SCIENCES
Paper 2
GRADE 12
JUNE EXAMINATION 2024
Previous exam papers have been used to compile these notes, @IMPAQ JUN
2022,SC/NSC_ DBE/JUN 2021, 2022, 2023.These are only suggested answers from the
memorandum.
Some information is repeated, I want you to show the different ways the same information
is asked. I encourage you to answer the calculation/illustration questions without even
looking at the answers.
Good luck. Juffrou Ansie
Contents:
Multiple choice questions.
Niche A market approach that focuses on a small target segment of
the market
Retailers Retailers in a market divide large shipments of produce to sell
them in smaller units.
The straight line Y in the graph below represents the demand
for a product.
Land The production factor that has a financial value and is a
primary natural agricultural resource
A male animal that has 48 pairs of autosomes and an XY chromosome
98 chromosomes will
have the following
Marketing chain The path a product follows from the farmer to the consumer
Variable costs The costs that depend on production of an enterprise in a
farming venture
,Insurance A form of risk management where a contract ensures
guaranteed compensation for losses
Permanent The type of farmworker who works throughout the year
Genetic modification An example of biotechnology.
Shortage The quantity of products demanded exceeds the quantities
offered
Surplus Quantity of products supplied exceeds quantity demanded
Contract A legal binding document between the farmer and the farm
worker that needs to be signed on employment
Heredity The transmission of characteristics from parents to offspring
Green marketing/eco- A marketing approach that responds to increasing concerns
labelling about the environment
Motivation The provision of incentives and recognition of work with
rewards to increase labour productivity
Pedigree selection Pedigree selection is based on the quality of the animal's
ancestors
Haemophilia Haemophilia is a sex-linked trait which is characterised by
blood clotting failure.
Heterozygous An individual that has different alleles for a particular gene on
each homologous chromosome
Polygenic inheritance Polygenic inheritance is the phenomenon in which a
characteristic is determined by various pairs of genes.
Demand The quantity of the product which can be purchased by
consumers at a given price
Price fixing. A situation in the market where the price of goods is held
constant regardless of the cost of production is known as price
fixing.
Law of supply An economic concept where production output does not
increase at the same rate as fertiliser application increases
Cash flow statement A financial record showing the receipts and payments over a
given period
Control The management principle which involves the evaluation of
plans and remediation to achieve the set goals
Species crossing
Biolistic A modification technique where a gene gun is used to fire
bullets coated with desired genes is known as biolistic
Grant The funding provided for a specific purpose and not repaid
Financial A management skill that needs a farmer to understand
taxation and interest rates
Sex-linked A characteristic represented by XhY with X HX h -genotype
, Promotion/advertising The process of attracting consumers to a specific product
through various forms of communication
Labour productivity A measure of production output in the labour force
Quantitative The genetic characteristics that give rise to a range of
phenotypes
Environmental A type of risk which occurs when genes from genetically
modified crops are transferred to wild plants making them
herbicide resistant
AGRICULTURAL MANAGEMENT AND MARKETING
A farmer needs to understand how the market works and how best to place the product.
MARKETING @ JUN DBE/2021
Definition of the concept marketing. The process of planning and executing the
conception, pricing, promotion and distribution of ideas, goods and services to
consumers.
Roles of legislation in agricultural marketing @ JUN DBE/2021
↘ Increases market access to all participants
↘ Controls sale and export of perishable products
↘ Sets and maintains national standards
↘ Promotes food safety
↘ Regulates market agents and improve their functioning
↘ Promotes a fair accessible and sustainable market place for consumer products
and services
↘ Prevents unfair marketing and business practices
The diagram below shows examples of different marketing approaches @DBE JUN 2022
, Mass marketing E.g. Multi-segment marketing E.g.
A farmer decides to use a type of A producer divides the target
marketing with one offer or one market into different portions in
strategy that would appeal to most order to target each of them with a
consumers different message or product
APPROACHES
Niche marketing E.g.
New farmers sell pasteurised goat
milk to local consumers who are
allergic to cow milk
The diagram below shows the demand for maize meal at different prices within a
period of two months. @ JUN DBE/2021
Demand A Demand B
Maize meal Maize meal
Price R55 and 100 bags demanded Price R85 and 95 bags demanded
The marketing concept illustrated by demand A and B above.
Price inelasticity of demand. The demand changed slightly despite the huge change in
price.
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