Exam (elaborations)
ENG2602 Assignment 1 ( Q1 & Q2 COMPLETE ANSWERS) 2024 (675736) - DUE 13 May 2024
- Course
- ENG2602
- Institution
- University Of South Africa
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ENG2602Assignment 1
( Q1 & Q2
COMPLETE
ANSWERS)
2024 (675736) -
DUE 13 May
2024
, QUESTION 1: COMMERCIAL PERSUASION Read the following commercial
persuasive text closely and answer the question that follows. ASSIGNMENT:
01 THIS ASSIGNMENT IS COMPULSORY ASSIGNMENT WEIGHT: 35%
ASSIGNMENT DUE DATE: 13 MAY 2024 6 Write a carefully-worded essay of
1000 – 1200 words (approximately 2 to 3 typed pages) in length in which you
critically analyse the content of the advertisement as a persuasive text. Begin
your essay by BRIEFLY establishing what the text is about, who the target
audience is and what the persuasive purpose is. Your analysis must focus
extensively on the persuasive strategies such as persuasive appeals, visuals,
and linguistic devices used in the text. Explain how they have been used.
Assignment preparation guide Hints for the conceptualisation of your analysis
Although the ultimate intention of most advertisements is to prompt their target
audience to act and buy a product or service, you cannot, however, keep
repeating this fact in your discussion. You need to look at how the reader or
the target audience is being prompted to buy something. This means you
must be prepared to justify your answer with textual evidence and sound
reasoning. In other words, you need to quote from the text in your analysis as
you support your argument and present it in a logical and coherent way. In the
same way, you should be careful not to stray from the source – only use the
given text, i.e. the advertisement, and do not add extra information you may
know about the product; stick to the given text. This is because you are being
taught close reading in this module. Close reading is a type of reading that
requires a reader to pay close attention to a text, reading it carefully, and
looking at its details in order to understand its meaning. Also, you need to
avoid vague responses; explain the significance of any feature that you
identify in the text that forms the persuasiveness of the text. Your analysis of
the text should be an illustration of how you have applied the persuasive
strategies you have identified in the text. You should critically analyse how the
persuasive strategies contribute to the content of the advertisement in making
it a persuasive text. Do not make observations without discussing their
function in the text. In addition, you may also try to vary your discussion by
looking at persuasive techniques according to the AIDA principles. AIDA
stands for Attract, Interest, Desire and Action. This implies that in your
discussion, you will differentiate between diction, tone, style or other
techniques according to how they apply to the AIDA principles. Reading and
Pre-writing prompts Before answering your essay, read the advert several
times and annotate it by jotting down your notes in an A4 paper under each of
the aspects mentioned above. The question already alerts you to the fact that
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