Exam (elaborations)
COM2602 ASSIGNMENT 02 SEMESTER 1 2024 (664006)
- Institution
- University Of South Africa (Unisa)
COM2602 ASSIGNMENT 02 SEMESTER 1 2024
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Content preview
Online store: www.sirmthembu.store | 0617568718/0670276883 | Email: info@sirmthembu.storeCOM2602 ASSIGNMENT 02_SEMESTER 1_2024
Started on Monday, 15 April 2024, 8:16 PM
State Finished
Completed on Monday, 15 April 2024, 8:30 PM
Time taken 13 mins 51 secs
Grade 100.00 out of 100.00
Question 1
Correct
Mark 5.00 out of 5.00
Flag question
Question text
………. is necessary to ensure consistency (strategic coherence) between the different levels
of strategy formulation (enterprise, corporate, business, functional and operational) and
implementation in an organisation.
Communication of Strategy
Communication Strategy
Strategy Communication
Strategic Planning
Feedback
Your answer is correct.
Communication of strategy is necessary to ensure consistency (strategic coherence)
between the different levels of strategy formulation (enterprise, corporate, business,
functional and operational) and implementation in an organisation. This is discussed under
the relationship between strategy and communication, which can be found on page 34-36
of your prescribed book.
The correct answer is:
Communication of Strategy
Question 2
Correct
Mark 5.00 out of 5.00
Flag question
Question text
………. refers to the product of integrated communication (brand messages).
Throughput
All rights reserved SIR MTHEMBU (PTY) LTD
,Online store: www.sirmthembu.store | 0617568718/0670276883 | Email: info@sirmthembu.store
Outcomes
Output
Input
Feedback
Your answer is correct.
The correct option is (3). There is a distinction to be made between the output and the
outcomes of integration. Output is understood as the product of integrated communication
(brand messages), while outcomes are understood as the effects of those messages on
stakeholder relationships.
The correct answer is:
Output
Question 3
Correct
Mark 5.00 out of 5.00
Flag question
Question text
Which of the following aspects are evaluated and analysed in an integrated marketing
audit?
Public Relations
Stakeholder Relationship Audit
Integrated Marketing Audit
Marketing Communication Audit
Feedback
Your answer is correct.
Section 12.3.2 in the prescribed book gives a detailed discussion and explanation of the
integrated marketing audit.
The correct answer is:
Integrated Marketing Audit
Question 4
Correct
All rights reserved SIR MTHEMBU (PTY) LTD
, Online store: www.sirmthembu.store | 0617568718/0670276883 | Email: info@sirmthembu.store
Mark 5.00 out of 5.00
Flag question
Question text
In Van Riel’s model of organising and coordinating the communication process, the ……….
phase deals with decision making and implementation.
(a) message
(b) first
(c) input
(d) throughput
(e) output
(c)
Only (c) and (e)
(d)
All of the above
Feedback
Your answer is correct.
The correct option is (3). In Van Riel’s model of organising and coordinating the
communication process, the throughput phase deals with decision making and
implementation.
The correct answer is:
(d)
Question 5
Correct
Mark 5.00 out of 5.00
Flag question
All rights reserved SIR MTHEMBU (PTY) LTD
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lwazimthembu10. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R50,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
64438 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now