MNM3702
Assignment 3 semester 1 2024
Detailed Solutions, References & Explanations
Unique number: 576583
Due Date: 22 April 2024
QUESTION 1
The two types of data that were gathered before the launch of 1st for Women Insurance
are qualitative and quantitative research. This is evidenced in the case study where it states,
"In order to understand what these expectations are, 1st for Women conducts both
qualitative and quantitative research on a regular basis." This shows that the company
gathered information through both qualitative methods, such as open-ended interviews or
focus groups, and quantitative methods, such as surveys or questionnaires, to gain a
comprehensive understanding of women's insurance needs and expectations.
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