Exam (elaborations)
ENG1512 Assignment 3 Semester 1 2024 (714828) - DUE 26 April 2024
- Course
- ENG1512 (ENG1512)
- Institution
- University Of South Africa
QUESTIONS AND ANSWERS
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[Date]ENG1512 Assignment
3 Semester 1 2024
(714828) - DUE 26
April 2024
QUESTIONS AND ANSWERS
[COMPANY NAME]
, ENG1512 Assignment 3 Semester 1 2024 (714828) - DUE
26 April 2024
Topic 1:
Argumentative essay Argue for or against the following topic: Social media presents a
wealth of complex and intricate prospects for business marketing and promotion.
VERSION 1
Social Media: A Double-Edged Sword for Business Marketing and Promotion
Social media has undeniably revolutionized the way businesses connect with
customers. It offers a vast and dynamic landscape for marketing and promotion, but
navigating its complexities requires a nuanced approach. Here's a breakdown of both
sides of the argument:
The Advantages of Social Media Marketing:
• Unprecedented Reach: Social media platforms boast billions of active users,
allowing businesses to target specific demographics and expand their reach
exponentially compared to traditional marketing methods.
• Cost-Effectiveness: Compared to traditional advertising, social media offers a
relatively inexpensive way to promote products and services. Organic reach,
along with targeted paid advertising, allows businesses to maximize their
marketing budget.
• Engagement and Interaction: Social media fosters a two-way communication
channel. Businesses can directly interact with their target audience, respond to
feedback, and build brand loyalty through real-time conversations.
• Data and Analytics: Social media platforms provide valuable data and
analytics on audience demographics, engagement metrics, and campaign
performance. Businesses can leverage this data to refine their marketing
strategies and target their audience more effectively.
• Brand Building and Storytelling: Social media allows businesses to showcase
their brand personality, values, and mission through creative content. Engaging
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