Exam (elaborations)
dpr3711 portfolio 2024
- Course
- Public relations
- Institution
- Public Relations
dpr3711 portfolio 2024
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Table of contentIntroduction
Portfolio activity 1: Public relations research
Portfolio activity 2: Media monitoring
Portfolio activity 3: Public relations planning
Portfolio activity 4: Crisis communication
Portfolio activity 5: Media invitation
Portfolio activity 6: Media relations plan
Portfolio activity 7: Event checklist
Portfolio activity 8: Designing an invitation.
References:
,Introduction
This introduction delves into an array of portfolio activities, each designed to address distinct facets of
communication and stakeholder engagement within diverse organizational contexts. Through a series of
meticulously crafted strategies and methodologies, these portfolio activities aim to navigate the
intricate landscape of public perception, crisis management, media monitoring, and strategic planning.
Embarking on this journey, we embark on a quest to unravel the intricacies of communication dynamics,
offering insights into the nuanced interplay between organizations and their stakeholders.
Portfolio activity 1: Public relations research
1.1 Research Title:
"Exploring Stakeholders' Perceptions: Assessing the Effectiveness of Love Life's Marketing Public
Relations Activities"
1.2 Context and Background of the Study:
In the contemporary business landscape, organizations face increasing pressure to effectively
communicate with their stakeholders. Public relations (PR) plays a pivotal role in this communication
process, particularly in marketing initiatives aimed at fostering positive relationships with stakeholders.
Love Life, a prominent organization dedicated to promoting healthy relationships and wellness,
recognizes the importance of PR in conveying its mission and values to its diverse stakeholders.
Given the dynamic nature of the market and evolving consumer preferences, Love Life aims to stay
ahead by continuously evaluating and refining its marketing PR activities. However, to optimize these
efforts, it is imperative to gain insights into stakeholders' perceptions of Love Life's PR initiatives.
Understanding stakeholders' perspectives will not only provide valuable feedback but also enable Love
Life to tailor its PR strategies to better resonate with its audience.
1.3 Research Problem Statement:
, "In light of the evolving landscape of marketing PR and the significance of stakeholder engagement,
there exists a critical need to comprehensively evaluate stakeholders' perceptions of Love Life's
marketing PR activities. This study aims to identify the strengths, weaknesses, opportunities, and threats
associated with Love Life's PR initiatives from the perspective of its diverse stakeholders. By examining
stakeholders' attitudes, preferences, and feedback, this research seeks to inform strategic decision-
making processes within Love Life, enabling the organization to enhance the effectiveness of its
marketing PR efforts and strengthen its relationships with stakeholders."
1.4 Literature Review:
The literature review provides a comprehensive understanding of the key concepts relevant to the
research problem. In this section, we will explore the fundamental concepts of communication,
organizational communication, and marketing public relations from various scholarly perspectives.
Communication:
Communication is a complex process involving the exchange of information, ideas, thoughts, and
feelings between individuals or groups. Scholars such as Shannon and Weaver (1949) conceptualize
communication as a linear model consisting of a sender, message, channel, receiver, and feedback.
However, later theorists, like Giddens (1984) and Habermas (1984), emphasize the importance of
context, power dynamics, and social interaction in shaping communication processes.
Organizational Communication:
Organizational communication refers to the flow of information within an organization and
encompasses formal and informal channels of communication. According to Miller (2009),
organizational communication is crucial for achieving organizational goals, fostering employee
engagement, and maintaining organizational culture. Scholars like Weick (1979) emphasize the sense-
making function of communication within organizations, highlighting its role in reducing uncertainty and
facilitating coordination.
Marketing Public Relations:
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