Other
MNB1501 Assessment4 2024
- Course
- Business Management 1A
- Institution
- University Of South Africa (Unisa)
Assessment 4 Due : 18 April 2024
[Show more]
Seller
Follow
Content preview
Assessment 4Open course index
Started on Wednesday, 17 April 2024, 10:09 PM
State Finished
Completed on Wednesday, 17 April 2024, 11:26 PM
Time taken 1 hour 17 mins
Marks 20.00/20.00
Grade 100.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
Flag question
Question text
In 2024, Cape Hotels launched a newly established Gqebera Square aimed at local economy-class
travellers who are looking for comfort and class at an affordable price. This is an example of a
____________ strategy.
a.
vertical integration
b.
market development
c.
diversification
d.
innovation
Feedback
Your answer is correct.
The correct answer is market development. Market development aims to grow turnover by selling an
organisation's existing products and/or services into new markets. Refer to section 7.7.1.
The correct answer is:
market development
Question 2
Correct
Mark 1.00 out of 1.00
Flag question
Question text
, When a goal is ___________________, it is realistic, yet it should still provide a challenge.
a.
attainable
b.
specific
c.
measurable
d.
relevant
Feedback
Your answer is correct.
The correct answer is attainable. Goals should be both challenging and realistic, taking the resources
that an organisation has into consideration. Refer to section 7.6.
The correct answer is:
attainable
Question 3
Correct
Mark 1.00 out of 1.00
Flag question
Question text
The marketing manager will consider which of the following key aspects when developing tactical
plans:
a.
Suppliers; policy on creditors; sources of raw materials
b.
Improvement of productivity; location problems; legislation
c.
Policy on debtors; dividends; capital structure
d.
Product line; market position; distribution channels
Feedback
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Leboga1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R84,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now