SECTION A: Public Relations in the arts, leisure, and entertainment industry
Introduction [5 Marks]
1.1 Develop a public relations plan for the Cape Town International Jazz Festival the plan
should include four elements, namely research, objectives, programming, and evaluation.
For more information on the heritage site visit:
https://www.capetownjazzfest.com/
Please do not contact the organisation.
Developing a public relations plan for the Cape Town International Jazz Festival entails the
following elements:
1. Research:
- Analyse past festival data, including attendance numbers and audience demographics.
- Conduct surveys or focus groups to understand the preferences and interests of potential
attendees.
- Explore media outlets and platforms to identify strategic communication channels for
promotion.
2. Objectives
- Increase festival attendance by 20% compared to the previous year to drive revenue and
enhance the festival experience.
- Enhance brand awareness among younger audiences through targeted marketing
campaigns and engaging content.
3. Programming
- Lineup: Curate a diverse lineup of jazz artists appealing to a wide range of musical tastes
and demographics.
- Workshops: Offer interactive workshops and educational sessions to provide added
value to attendees.
- Cultural Activities: Incorporate cultural elements such as art exhibitions, food stalls, and
traditional performances to enrich the festival experience.
- Digital Strategy: Develop a strong online presence through social media campaigns,
influencer partnerships, and engaging content to reach a broader audience.
- Sponsorships: Secure strategic partnerships with sponsors to enhance the festival's
offerings and visibility.
- Ticketing: Implement a user-friendly ticketing system with various pricing options to
cater to different audience segments and increase accessibility.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller kambanjepraise. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R50,00. You're not tied to anything after your purchase.
