With the developing of living standards in South Africa and worldwide, fast food is increasingly being accepted in peoples’ lives and has become an integral part of the daily food. The industry of our choice is Fast Food Industry and we are looking at McDonald’s competitive strategy
MECN7009 PRINCIPLES OF MANAGEMENT........................................................................................................I
1. INTRODUCTION.....................................................................................................................................................2
COMPANY BACKGROUND............................................................................................................................................2
2. COMPETITIVE STRATEGY.................................................................................................................................2
2.1 COST LEADERSHIP................................................................................................................................................2
2.2 DIFFERENTIATION.................................................................................................................................................3
3. CONCLUSION..........................................................................................................................................................5
4. LIST OF REFERENCES.........................................................................................................................................5
Competitive Strategyi of McDoaiald 1 August 23 2013
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