Exam (elaborations)
MNM3702 Assignment 4 Semester 1 2024 (576590) - DUE 22 April 2024
- Course
- MNM3702 (MNM3702)
- Institution
- University Of South Africa
QUESTIONS AND ANSWERS MNM3702 Assignment 4 Semester 1 2024 (576590) - DUE 22 April 2024
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[Date]MNM3702 Assignment
4 Semester 1 2024
(576590) - DUE 22
April 2024
QUESTIONS AND ANSWERS
[COMPANY NAME]
, MNM3702 Assignment 4 Semester 1 2024 (576590) - DUE
22 April 2024
QUESTION 1
Miss K Ice Cream Food had a retail presence before deciding to exit the retail
space, therefore, it would be appropriate to conduct mall intercept surveys
among its customers for research purposes. Advise 40Foods Distributors on the
benefits of using mall intercept surveys. [2]
Here's why using mall intercept surveys could be beneficial for 40Foods
Distributors to research Miss K Ice Cream even though they exited retail space:
1. Gauge Brand Recall and Recognition:
• Even though Miss K is no longer in retail, a mall intercept survey can
assess how well customers remember the brand and its products.
• This helps understand brand awareness and potential for future
endeavors.
2. Understand Consumer Preferences:
• By targeting demographics that frequented Miss K, surveys can gather
insights into what kind of ice cream consumers prefer (flavors, features
etc.).
• This information can be valuable for 40Foods when distributing similar ice
cream products.
3. Identify Potential Interest in a Return:
• The survey can explore if there's customer interest in Miss K making a
comeback, perhaps through online sales or partnerships with other stores.
4. Gather Feedback on Past Products:
• Understanding what customers liked or disliked about Miss K's products
can inform the development of new ice cream offerings for 40Foods.
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