Exam (elaborations)
TPF2602 Assignment 51 Portfolio 2024
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- University Of Cape Town (UCT)
TPF2602 Assignment 51 Portfolio 2024
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ASSESSMENT QUESTIONSQUESTION 1 – How to answer a practical question
Some tips on how to approach essay questions as the majority of students did not get this
right in Assessment 2:
Now that you know how to approach an essay question, do the following:
Step 1: Access the following sources online:
Referencing and plagiarism: https://libguides.unisa.ac.za/marketing-retail/referencing
CEMS Harvard Referencing Style: https://libguides.unisa.ac.za/CEMSHarvard
Step 2: Read the following source on how to make notes:
https://www.unisa.ac.za/sites/myunisa/default/Learner-support-&-regions/Counsellingand-
career-development/Manage-your-studies/How-to-study/Make-notes
Step 3:
Study the section on demographic segmentation on pages 89 to 90 in the Strategic
QUESTION 1.2 (1 point)
Which option describes the process you followed to answer the essay question?
Demographic segmentation involves categorizing the market based on demographic
variables such as age, gender, income, education, etc. For A Kid appears to use several
demographic segmentation variables to target their market. For instance, they might target
children of a certain age range, perhaps between 5 to 12 years old, for their products. Also
they might consider the income level of parents or guardians to determine pricing
strategies. To that extent, they could also consider geographic location, focusing on areas
with higher populations of families with children. These variables help For A Kid tailor their
marketing efforts to specific segments within the broader market.
, a. I typed the question into Google and found a website with a similar answer. I copied the
answer.
b. I did not study the theory before I answered the question. I searched for the information
as I answered either in the study guide or in prescribed books.
c. I relied on an AI tool to help me answer the question.
d. I studied the theory in my Strategic Marketing prescribed book and made notes on how
understood the concept of demographic segmentation.
To approach these questions effectively, it's crucial to understand the instructions provided
and adhere to them closely. Here's how you could answer each question:
Question 1.1:
Demographic segmentation involves categorizing the market based on demographic
variables such as age, gender, income, education, etc. For A Kid appears to use several
demographic segmentation variables to target their market. For instance, they might target
children of a certain age range, perhaps between 5 to 12 years old, for their products.
Additionally, they might consider the income level of parents or guardians to determine
pricing strategies. Furthermore, they could also consider geographic location, focusing on
areas with higher populations of families with children. These variables help For A Kid tailor
their marketing efforts to specific segments within the broader market.
Question 1.2:
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