Class notes
Media in South Africa
- Course
- Media and Society (FAM1001F)
- Institution
- University Of Cape Town (UCT)
- Book
- Media and Society
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Media in SA3 tiers: Public, ommmer,cli ommmuic y
Mmre blrmld,ls ers mmre ,mi ei dcversc y
Public, Medcl
SABo: Nm l s l e mwied blrmld,ls er blu cs l,,mui lblie m l blmlrd lppmci ed bly
plriclmei .
Hmwever helvciy reicli mi ,mmmer,cli reveiue (lblmu 85% mf reveiue). Advertisers ,li
blegci m ,mi rmi he ,mi ei .
omiflc, mver mlilgemei cssues lid pmicti,li ci erferei,e. Shmuid ble lu mimmmus frmm
,ei res mf pmwer.
Fm,us mi prmvcdcig medcl m lii pempie
Suppmsediy l,,mui lblie m he public,
2: ommmer,cli Medcl
Sees he ludcei,e ls ,misumers
Prci : Medcl 24 Tcmes Medcl Iidepeidei iewsplpers olx mi TNA mlglzcie
TV: Muiti,hmc,e (umblreiil fmr DSTo M-ie + Superspmr ) E-Tv (free m lcr)
Rldcm: Prcmedcl (KFM olpe Tlik) SABo (5fm Me rm fm Gmmdhmpe fm)
3: ommmuic y Medcl
Issues: sus lcilblcic y + ,mmmer,cli pressures
Purpmse: m ,mmmuic,l e wc hci dcferei ,mmmuicties (mf ci eres + gemgrlphy)
MDDA: Medcl Dev. & Dcversc y Agei,y. Gmverimei fuidcig lid rlcicig fmr imi-
,mmmer,cli ,mmmuic y medcl (blu il,ks fuids)
Nmrmltive Eivcrmimei ( he cdeli)
omisti utimili demm,rl,y
Seif-reguil mry eivcrmimei (where prmfesscmilis reguil e hecr mwi ,midu, im he
gmverimei ): Brmld,lstiig ommpilci s ommmcsscmi es lblicshed bly Nltimili Assm,cltimi mf
Brmld,ls ers press ,mui,ci.
E hc,li ,mdes: cisti utimili lid prmfesscmili. ommmc m uphmidcig ,er lci e hc,li
s lidlrds.
, Issues + Treids:
omigimmerltimi: medcl-mwiershcp ble,mmes ,mi,ei rl ed m ,er lci ,migimmerl es
ommmer,clicsltimi + lblimcdczltimi (mfshmm ): medcl cs ci,relscigiy cifluei,ed bly ieed fmr
mmiey ls mppmsed m he grel er gmmd.
Oiicie grmw h: hrel s blu lism mppmr uicties
A,,ess + vmc,e
Threl s m medcl freedmm (eg: he Se,re,y blcii)
20 years of SA media ownership
Fmr l imig time (durcig lplr hecd) SA medcl wls l s lti, mrglicsltimi.
Hcs mrc,liiy SA press wls plrtisli (mpeiiy suppmr ed l pmicti,li plr y).
Durcig lplr hecd: il,k mf medcl dyilmcsm rl,cliiy dcs,re e iews ,misumptimi m li whc e
mwiershcp lid il,k mf dcversc y.
SABo hld l mmimpmiy mi SA medcl blu ex,iuded he hmmeilids where cidepeidei medcl s lr ed
m grmw (blu wls icmc ed).
1994: medcl ,mi rmiied bly whc e pempie lid he gmverimei . Remlcied l dumpmiy: Aigim-Amerc,li
(Eigicsh iligulge press) lid Afrckllis iligulge press (Sliilm lid Oid Mu uli).
1994 lid mdly: fmur blcg medcl grmups (blu imw: shcf ci mwiershcp lid cifluei,e).
4 blcg medcl grmups ci 1994: Tcmes Medcl ; The Argus ; Nlspers ; Pes,mr <- il er repil,ed bly olx mi
Fmrecgi cives mrs slw mppmr uic y ci pms -lplr hecd SA. Acded ci he ,hligcig mf medcl mwiershcp
m prevei mmimpmicsltimi.
Brmld,lstiig ,muid elri mmre mmiey hrmugh ldvertiscig sm prci medcl de,icied.
Pms 1994: ,hlrl, ercsed bly bluycig seiicig + uibluidicig mf medcl grmups.
Aigim-Amerc,li omrpmrltimi (mcicig) ----- Tcmes Medcl + Argus
Sanlam Anglo-American lid Old Mutual: heid ¾ mf he e,mimmy hrmugh he JSE (ci 1990). Were
lblie m dc, l e pmic,y ci hecr flvmur due m e,mimmc, ,mi rmi. Ii 2009 hey miiy heid ¼ mf he JSE
(dcverscfi,ltimi).
Aigim-Amerc,li hld ,mi rmi hrmugh Jmblurg omismicdl ed Iives mei i d.
Ll er spic ci m 3 ci,iudcig Jmhiic, (,mi lcied Tcmes Medcl lid Argus)
Mms mf Aigim’s hmidcigs ci Jmhiic, smid m l ,mismrtium mi blil,k cives mrs.
Bu ble,lme uifm,used lid cide,cscve. Uibluidied lid smid mf.
Jmhiic, flded lwly mver time.
Caxton: ld-helvy free ,mmmuic y iewsplpers.
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