IOP3707
Assignment 4
(COMPLETE
ANSWERS)
Semester 1 2024 -
DUE 13 May
2024
, CASE STUDY: ABC Homeware (Please note that the case study is not based
on a real company.) ABC Homeware, which is a global, large-scale homeware
business, recently appointed a new leadership executive within the sales
division to drive sales as well as apply leadership principles. The newly
appointed leader (Dr Puleng) not only has a masters degree in Business
Leadership (MBL), but even went the extra mile and completed a Doctor of
Philosophy (PhD) with a focus on leadership styles. Dr Puleng was appointed
to this position due to her cognitive ability and her emotional intelligence and
knowledge of cultural diversity. After her appointment, Dr Puleng was excited
about the sales opportunities within the country, and about global
opportunities and expanding the ABC Homeware brand. It was an important
principle of Dr Puleng to increase her subordinates’ motivation to attain
personal and organisational goals. In terms of her subordinates, she was very
achievement-oriented and emphasised high-quality sales performance over
and above the current sales performance of the company. She held weekly
sales meetings with her subordinates at which she invited them to make
suggestions on how to grow sales in the company. She was direct and clear
on what followers should do to meet work outcomes. Where applicable, Dr
Puleng applied extrinsic reward principles and promoted staff according to the
company’s promotion policy. She was also eager to ensure that staff desired
intrinsic rewards from the work itself. In addition, Dr Puleng was approachable
and made herself available to assist and support her subordinates when
necessary. As a result of her previous work experience and the leadership
coaching sessions she had attended, Dr Puleng was conscious of her
emotional intelligence and very aware of how her mood could influence the
sales team and the larger organisation of ABC Homeware. The previous
leader of the sales team had been extremely negative, which impacted on the
performance of the team and caused the team members to become anxious
that they might lose their jobs due to not meeting their sales targets, instead of
using their energy to think creatively about how they could rather increase
sales. Dr Puleng was faced with a challenge to change the toxic environment
to a positive one and to inspire the team to become hopeful again. She
therefore put some effort into improving the morale of the team and arranged
15-minute motivational sessions every Friday morning. At these, she also
addressed the staff on how to manage negative emotions. One month end,
two of the team members had personal circumstances they had to attend to.
Dr Puleng showed empathy and compassion and even gave them time off.
The staff members committed to still delivering on outstanding work the
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