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Table of Contents
1.1 Discuss how one can gain a competitive advantage by utilising corporate
entrepreneurship. ....................................................................................................... 3
1.2 Describe the concept of innovation ...................................................................... 4
1.3 Tabulate the benefits of instilling corporate entrepreneurship (CE). ..................... 4
1.4 Broadly discuss the change in organisational practice (specifically referring to
managerial focus, organisational structure, top management style, control system and
reward system) in relation to the various stages of growth of an organisation. (25) ... 5
1. Entrepreneurial Stage ......................................................................................... 5
2. Growth Stage ...................................................................................................... 6
3. Maturity Stage..................................................................................................... 6
4. Decline Stage ..................................................................................................... 6
Reference................................................................................................................... 7
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