Hospitality Studies
, Hospitality sectors
[HOSPITALITY → friendly + welcoming treatment & entertainment of
guests > commercial = buy + sell = profit]
Commercial Hospitality Businesses
Service-oriented [intangible]
) Products + services > shelter, beverages,
) Products = physical & emotional need- food + services
supply
STAFF = EXCELLENT SERVICE:
Tourism Industry [relation]
O 3,2% SA's GDP
→ knowledgeable and skilled
O 378000 people working in hospitality
→ good task planning + organizing
O Interdependence: dependent on each other's
→ customer needs
success → Tourists need hospitality services
→ steps follow > meet needs [accommodation, restaurants, tourist
activities, and transportation]
STAFF CHARACTERISTICS:
O Services and Facilities: hospitality industry =
→ good stamina ( endurance ) wide range of services and facilities for
→ positive attitude tourists [hotels, guest houses, restaurants,
→ willing to learn tourism activities, and tourist attractions]
→ good leadership, teamwork & team spirit O Customer Service and Experience: Hospitality
service and customer service play a critical
role in the tourism industry = experience
tourists have with hospitality services
TACTILE SERVICES:
impacting their overall tourism experience and
) transport, chauffeurs (uber), valet, satisfaction.
laundry services O Economic Impact: ↑ tourism = ↑ demand for
) Image + income hospitality services = promote economic
growth and development in an area.
6 TOPICS
O study of the principles and practices ) Hospitality sectors + careers → jobs + careers
related to hospitality and tourism available
O focusing on the operation of ) Kitchen + restaurant operations → layout +
hospitality → providing services to working processes of kitchens & restaurant =
visitors and guests in areas > services + products
accommodation, food and drink, ) Nutrition + menu planning → nutritional + food
tourism, and customer service combinations
) Commodities → types of food + cooking them
& serving
) Food + beverage service
) Hygiene, safety & cleanliness + importance
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, SECTORS & SERVICES
→ PRODUCTS + SERVICES & ENVIRONMENT
6 sectors:
FOOD & BEVERAGE HOUSING / ACCOMMODATION
→ Profit from variety of food & → Profit: selling space in which people can
beverage products > different places & "overnight"
locations → Also sell food + drinks > secondary
→ Buy : raw products = prepare tasty source of income
meals & drinks > serve in attractive
surroundings
ENTERTAINMENT FUNCTION & OCCASION
→ Food + drink = profit → Business functions, weddings &
→ Theatres, clubs, stages conferences
→ Services: food, drink + accommodation
→ Additional services: planning,
organisation + event management
→ International conference centers = job
opportunities
RELAXATION GAMBLE
→ Sports clubs → Casino Hotels & Resorts
→ Health & fitness centers [specialist → Purpose : make accommodation
products : diet food + beverage > comfortable > room service, food +
additional service & secondary source drinks, valet service, laundry service &
of income] relaxation
ENTERPRISES : 2 CATEGORIES
commercial non-commercial
→ profit objective → non-profit centered > government /
) Restaurant private sector subsidise
) Hotels ) Hospital food services
) Fast food establishments ) School candies
) Coffee shops ) Army's food supply
) Motels
QUIIZZZZ!
What is the difference between a hotel and a motel?
Hotel: Motel:
→ a large, multi-storey building with many rooms, → lower building with rooms directly accessible
from single to suites with different facilities. from the outside.
→ wide variety of facilities such as restaurants, → Rooms often basic amenities > more affordable
swimming pools, conference halls, spas than hotel rooms.
→ Extensive service > 24-hour "room service" luxury → simpler facilities, such as parking directly at the
spas, and concierge service. rooms, and are not as fully equipped as hotels.
→ located in urban or tourist areas, close to → located near major routes or highways + geared
attractions or business areas. towards guests traveling through the area and
→ wide variety of guests, from tourists to needing a comfortable overnight option →
business travelers, and can be durable or designed for short-term stays, such as a single
luxurious. overnight stay
3 © Noted Summaries [Grade 10 Hospitality Studies] www.notedsummaries.co.za
, Customers : away from home + need for DIVERSITY
hospitality products & services
) Hospitality industry = wide range of
) Purpose of travel independent businesses > culture + features
) Nationality, culture, traditions + religion ) 4 main areas :
) Health + Personal Preferences [Dietary o Self-employed establishments (hotels, guest
Requirements & Wheelchair Access] houses, B-&-B)
) Price-affordability + pay willingness o Recreation establishments (casino, nightclubs
etc.)
o Places of travel (airport, plane, trains)
o Subsidized hospitality (workplace, hospitals,
DISTRIBUTION clinics)
) hospitality industry in South Africa is spread
) Purpose of enterprise & customer
across the country
needs
) Major centres: urban areas such as Cape
) Location + Environment
Town, Johannesburg, Durban, and Pretoria.
) Products offered
) Tourism-oriented areas : Kruger National Park
) Services offered
and the Western Cape winelands = centres
) Staff & required skills for operation +
) THETA Sector Skills Plan:
management
o Accommodation establishments
o food & beverage establishments QUALITY = The Tourism Grading Council of
South Africa [TGCSA]
FOOD & BEVERAGE ESTABLISHMENTS
RESTAURANTS
) Medium to high price + level of service
) Family restaurants → family + kids (special meals) >
reasonable price & relaxed atmosphere
) Gourmet restaurants (specialist) → specialise in
sophisticated eaters + expensive [children under 12 CAREER OPPORTUNITIES
not welcome] & service is very professional
) Coffee shops, cafes, pizza & barbecue = low to
) Food + beverage manager,
medium prices and limited-service levels
caretaker/receptionist
) Fast food outlets & snack counters = low prices and
minimal service levels ) Restaurant manager
) Professional chef, cook, waiter / bartender
LOCAL FOOD & BEVERAGE COMPANIES
) Owner (self-service)
) Service = company type & customer base
) Feature + event management ) Catering Manager
) Catering of private functions ) Community-based food services manager
) Meal services > buffet dinners, a la carte,
takeaway/delivery
FRANCHISES
) License = right to use specific trademark
) Advantage: attracting customers due to well-known
name + training & centralized marketing
) Cons : high costs, prescriptions of owners +
reputation bound by brand
4 © Noted Summaries [Grade 10 Hospitality Studies] www.notedsummaries.co.za
