Exam (elaborations)
MNE2601 Assessment 4 2024
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- University Of South Africa (Unisa)
MNE2601 Assessment 4 2024
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, MNE2601 Assessment 41. Draw up an industry and market feasibility for your chosen
business/envisaged business.
You need to include the following in your answer. Use section 3.3 in your
prescribed textbook as your guideline.
Type of industry - 1 mark
Why it is attractive - 1 mark
Nature of competition - 3marks
Profitability of the industry - 10 marks
Market factors - 5 marks
Remember this is an application question and you will not get full marks if you
simply give the theory in your study material.
Type of Industry:
E-commerce industry
The e-commerce industry is growing fast all around the world. More and more people
are using the internet to buy things, and it's changing the way we shop. E-commerce
includes a lot of different businesses, like online stores, subscription services, and
places to get digital stuff. Among all these, there's a special area for products that are
good for the environment, called sustainable products. These are things like clothes
made from organic materials, household items that are eco-friendly, and things we can
use over and over again instead of throwing away. People who care about the
environment really like these kinds of products. We are focusing on selling sustainable
products, our business is tapping into a growing trend of people who want to shop in a
way that's good for the planet. This helps us stay relevant and successful in the long
run.
Why it is Attractive:
Well, the e-commerce industry, particularly the niche of sustainable products, presents
numerous attractive opportunities for entrepreneurs.
Firstly, the exponential growth of online retail offers access to a vast and diverse
customer base, transcending geographical limitations and traditional barriers to entry.
With the convenience of online shopping and the ability to reach global audiences, e-
commerce businesses can scale rapidly and achieve widespread brand recognition.
And the increasing awareness of environmental issues and the shift towards
sustainable living have created a sizable market for eco-friendly products. Consumers
are actively seeking alternatives that minimize environmental impact and promote
ethical sourcing and production practices.
Not to mention catering to this demand, the chosen business can capitalize on a
lucrative and growing market segment, driving sales and fostering brand loyalty among
environmentally conscious consumers. Also, the digital nature of e-commerce enables
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