Exam (elaborations)
MNE2601 Assessment 4 2024
- Institution
- University Of South Africa (Unisa)
MNE2601 Assessment 4 2024
[Show more]
Content preview
, MNE2601 Assessment 41. Draw up an industry and market feasibility for your chosen
business/envisaged business.
You need to include the following in your answer. Use section 3.3 in your
prescribed textbook as your guideline.
Type of industry - 1 mark
Why it is attractive - 1 mark
Nature of competition - 3marks
Profitability of the industry - 10 marks
Market factors - 5 marks
Remember this is an application question and you will not get full marks if you
simply give the theory in your study material.
Type of Industry:
E-commerce industry
The e-commerce industry is growing fast all around the world. More and more people
are using the internet to buy things, and it's changing the way we shop. E-commerce
includes a lot of different businesses, like online stores, subscription services, and
places to get digital stuff. Among all these, there's a special area for products that are
good for the environment, called sustainable products. These are things like clothes
made from organic materials, household items that are eco-friendly, and things we can
use over and over again instead of throwing away. People who care about the
environment really like these kinds of products. We are focusing on selling sustainable
products, our business is tapping into a growing trend of people who want to shop in a
way that's good for the planet. This helps us stay relevant and successful in the long
run.
Why it is Attractive:
Well, the e-commerce industry, particularly the niche of sustainable products, presents
numerous attractive opportunities for entrepreneurs.
Firstly, the exponential growth of online retail offers access to a vast and diverse
customer base, transcending geographical limitations and traditional barriers to entry.
With the convenience of online shopping and the ability to reach global audiences, e-
commerce businesses can scale rapidly and achieve widespread brand recognition.
And the increasing awareness of environmental issues and the shift towards
sustainable living have created a sizable market for eco-friendly products. Consumers
are actively seeking alternatives that minimize environmental impact and promote
ethical sourcing and production practices.
Not to mention catering to this demand, the chosen business can capitalize on a
lucrative and growing market segment, driving sales and fostering brand loyalty among
environmentally conscious consumers. Also, the digital nature of e-commerce enables
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller StudentsUnisaTrader. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R75,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73216 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now