Summary
Bms 230 - Chapter 6 summary
- Course
- OBS 220
- Institution
- University Of Pretoria (UP)
This is a comprehensive and detailed summary for bms 220 that focuses on stakeholder analysis and communication planning. U'll need it!!
[Show more]
Content preview
Chapter 6 - Stakeholder Analysis and Communication PlanningA project must satisfy its users and their needs to be successful.
Several thin
Several gs ccan
things an ccomp
omp cate this goa
omplililicate goall:
Customer who pays
When someone else is
End-users may not for the project may
paying for the project, Many stakeholders, in
fully understand what not be the actual
Multiple users, each some users will ask for addition to the users
they want because person or group who
may have different many project of a project’s
they do not know uses the project
wants and needs outcomes that are outcomes, have an
what alternatives may outcome, and may not
expensive or time interest in the project.
be available. fully understand the
consuming to deliver
end-users’ needs.
Project managers need to und
unders
ers
erstand
tand th
their
eir sstak
tak
takehold
ehold
eholder
er
ers,
s, b
build
uild rel
relation
ation
ationship
ship
shipss with the
them,
m, and
then de
develop
velop a ccomm
omm
ommun
un
unica
ica
ications
tions m
manag
anag
anagem
em
emen
en
entt plan for m
manag
anag
anaging
ing th
them
em
Find St
Stakeh
akeh
akehold
old
olders
ers
- We use the ideidentif
ntif
ntifyy sta
stakeh
keh
keholde
olde
olders
rs p
proce
roce
rocess
ss to determine the people, and groups, who
might impact or be impacted by some aspect of our project.
- St
Stak
ak
akehold
ehold
eholders
ers incl
includ
ud
udee peo
people
ple w
who
ho
ho:
o Work on the project
o Provide people or resources for the project
o Have their routines disrupted by the project
o Monitor regulations, laws, and standards of practice at local, county, state,
and federal levels
- Another way to identify stakeholders is to determine whether they are internternal
nal to the
organization performing the project or exteexternal
rnal to it.
o Project managers and project core teams can use the examples in Exhibit 6.1
to find possible project stakeholders.
o This can be done using a brain
brainst
st
storm
orm
orming
ing ttechn
echn
echniqu
iqu
ique
e.
▪ Generate long list of potential stakeholders in the first column of a
chart without evaluating them, or to be specific and identify
stakeholders by name when possible.
▪ For each potential stakeholder, list the various project processes and
results in which he or she might have an interest
▪ Once the stakeholders and their interests have been listed, they may
be combined into like groups with the same interests.
, An
Analyse
alyse Sta
Stakeh
keh
kehold
old
olders
ers
- Sta
Stakehol
kehol
keholder
der an
analys
alys
alysis
is
is: A stakeholder identification technique composed of gathering
and evaluating information to determine whose interests should be emphasized
throughout the project.
o The firs
firstt par
partt of stakeholder analysis is to pri
prioritiz
oritiz
oritize
e th
the
e sstakeh
takeh
takehold
old
olders
ers;
concentrate on those who are most vital
o Stakeholders are frequently prior prioritiz
itiz
itized
ed b
based
ased up
uponon level of:
▪ PowPowerer
er: ability to get others to do something
▪ LegLegitim
itim
itimacy
acy
acy: perception that their actions are appropriate
▪ Urge
Urgencnc
ncyy: time sensitivity and legitimacy of claim
o Each aspect used can be rated on a simple scale of 1 to 3, with 3 representing
the highest priority
▪ The scores from the aspects are added to form a tota totall pr
priori
iori
ioritizat
tizat
tization
ion
scor
score.
e.
- By determining who the stakeholders are and what each group wants, project
managers effectively:
Set clear Learn to
direction for Prioritize recognize Make and Build a strong
Develop a
further project among complex trade- facilitate relationship
shared sense
planning, competing offs and the necessary with their
of risk
negotiating, objectives consequences decisions customers
and execution of each
- The project team should next select the top 10 tto o 15 sta
stakeh
keh
keholde
olde
olders
rs for emphasis in the
remainder of their planning (highest total score = key influences)
- The project manager and the core team should also plan to peri periodic
odic
odicall
all
allyy revi
review
ew this
prior
prioritiz
itiz
itized
ed list o
off sstakeh
takeh
takeholol
olders
ders
- The enlightened “man “manag ag
ageme
eme
ement nt for sta
stakehold
kehold
keholderers” approach also encourages project
ers”
managers to ensure that interests of all the stakeholders, including less powerful
ones, are considered.
- Cons
Consider
ider
iderati
ati
ations
ons
ons:
o Various stakeholders often have competing interests.
o Each project was selected to support a specific business purpose and that
purpose should help determine the relative importance of various
stakeholders.
- The stake
stakehoho
holder
lder ide
identi
nti
ntifica
fica
fication
tion and prior
rioritiz
itiz
itization
ation m
matr
atr
atrix
ix must be shshare
are
aredd wi
with
th the
spon
sponsor
sor
sorss
o Sponsors are especially useful in he helping
lping to ssor
or
ortt out con
conflic
flic
flicting
ting pprior
rior
riorities
ities
o When a conflict exists, extern externaal pa
paying
ying cus
custom
tom
tomersers and top man anagem
agem
agemen en
entt are
considered highly important stakeholders
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller anyiamgeorge19. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R195,18. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75323 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now