, ENG2602 ASSIGNMENT: 01
THIS ASSIGNMENT IS COMPULSORY
ASSIGNMENT WEIGHT: 35%
ASSIGNMENT DUE DATE: 13 MAY 2024
Write a carefully-worded essay of 1000 – 1200 words (approximately 2 to 3 typed pages) in length in
which you critically analyse the content of the advertisement as a persuasive text. Begin your essay by
BRIEFLY establishing what the text is about, who the target audience is and what the persuasive
purpose is. Your analysis must focus extensively on the persuasive strategies such as persuasive
appeals, visuals, and linguistic devices used in the text. Explain how they have been used.
The commercial persuasive text is an advertisement for the Oakhurst Hotel, located in the heart of
George. The target audience for this advertisement is individuals looking for accommodation in the
area, whether for leisure or business purposes. The persuasive purpose of the advertisement is to
attract potential guests to the hotel by highlighting its unique features, amenities, and its convenient
location.
The commercial persuasive text is promoting the Oakhurst Hotel as an ideal location for both leisure
and business travelers in the heart of George on the Garden Route in South Africa. The target
audience for this advertisement is most likely travelers who are looking for a comfortable and
convenient place to stay while exploring the area. The persuasive purpose of the text is to attract
potential guests to the hotel by highlighting its amenities and unique dining experience, as well as its
proximity to various tourist attractions and activities in the area.
The Oakhurst Hotel is presented as a stylish and exclusive option for travelers, with only 25 designer-
decorated rooms, all of which have en suite bathrooms and air conditioning, as well as modern
amenities to cater to discerning guests. The hotel also offers disabled facilities, an outdoor swimming
pool, a restaurant serving breakfast and light meals, a lounge with a large fireplace, a ladies bar, and
secure open parking. Additionally, the hotel provides wireless internet access for guests. The text
emphasizes the hotel's unique dining experience with a choice of several restaurants in the immediate
vicinity.
In terms of persuasion, the text uses language such as "ideal location," "stylish," "exclusive,"
"deliberately small," and "complemented with modern amenities" to create a sense of luxury and
convenience for potential guests. The mention of the hotel's proximity to various tourist attractions
and activities, such as top golf courses, beaches, the Outeniqua Choo-tjoe, Cango Caves, ostrich and
