Exam (elaborations)
MNM3702 Assignment 5 Semester 1 2024 – Due Date 13 May 2024
- Course
- MNM3702 (MNM3702)
- Institution
- University Of South Africa
MNM3702 Assignment 5 QUESTIONS AND ANSWERS
[Show more]
Content preview
MNM3702 ASSIGNMENT 5SEMESTER 1 2024 – DUE
DATE 13 MAY 2024
QUESTIONS WITH COMPLETE ANSWERS
[DATE]
musyokah11@gmail.com
[Company address]
, MNM3702 Assignment 5 Semester 1 2024 – Due Date
13 May 2024
ASSIGNMENT INSTRUCTIONS AND QUESTIONS
Read the For a Kid cc trading as 4aKid case study in the prescribed
case study book (Nieuwenhuizen, C. 2020. Business cases from South
African companies. Cape Town: Juta) and answer the questions below.
All answers must be based on the case study and the theory given in the
prescribed textbook (Wiid, JA & Diggines, CN. 2021. Marketing
research. 4th edition. Cape Town: Juta). PLEASE NOTE: All theory
and application must be written in your own words. For some questions
you will need to ‘think outside the box’ and make assumptions.
When answering the questions, assume that 4aKid wants to conduct
quantitative research among its customers as at 2016 with the purpose
of determining strategies that can be used to increase its sales.
QUESTION 1
Taking 4aKid’s customers as at 2016 into consideration, describe the
target population of the study by including the gender and the age of
the customers and the country where the majority of the customers
reside. [3]
Based on the case study, 4aKid's target population as of 2016 consists of
parents or caregivers, predominantly mothers, within the age range of mid-
20s to mid-40s. These individuals are likely to be residing in South Africa,
as the case study primarily focuses on a South African company. Therefore,
the target population for the quantitative research would be mothers aged
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller omoka11. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R74,31. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
66579 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now