Exam (elaborations)
INC4803 Assignment 1 (COMPLETE ANSWERS) 2024 - DUE 31 May 2024
- Course
- INC4803
- Institution
- University Of South Africa
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INC4803Assignment 1
(COMPLETE
ANSWERS)
2024 - DUE 31
May 2024
CONTACT: biwottcornelius@gmail.com
, Question 1 1.1 Define one of the theoretical assumptions of communication,
as discussed in Learning Unit 1, and provide a brief explanation. (5)
One theoretical assumption of communication is the "Transactional Model," which posits that
communication is an ongoing, dynamic process involving the reciprocal exchange of messages
between sender(s) and receiver(s). Unlike earlier linear models that viewed communication as a
one-way process, the Transactional Model emphasizes the simultaneous and interactive nature of
communication. In this model, both parties involved in the communication act as senders and
receivers, encoding and decoding messages while simultaneously influencing and being
influenced by each other's feedback, context, and shared meanings. This assumption highlights
the complexity and fluidity of communication, acknowledging that it occurs within a relational
and situational context, constantly evolving through interaction.
1.2 Compare and contrast Bandura’s social learning theory with Piaget’s
theory of cognitive development in terms of their views on how individuals
learn and develop. (10)
Bandura's social learning theory and Piaget's theory of cognitive development offer distinct
perspectives on how individuals learn and develop, focusing on different aspects of the learning
process and emphasizing different factors influencing development.
Bandura's Social Learning Theory:
1. Learning through Observation: Bandura emphasized the role of observation and
imitation in the learning process. According to his theory, individuals learn by observing
the behavior of others, especially significant role models, and imitating their actions.
2. Importance of Modeling: Bandura highlighted the significance of modeling, where
individuals learn not only by observing others but also by paying attention to the
consequences of their actions. Observing the outcomes of behaviors modeled by others
influences one's own behavior.
3. Social Reinforcement: Bandura proposed that individuals are motivated to engage in
certain behaviors based on the positive or negative reinforcement they observe others
receiving for those behaviors.
4. Reciprocal Determinism: Bandura introduced the concept of reciprocal determinism,
suggesting that behavior, environment, and personal factors interact dynamically,
influencing each other bidirectionally.
Piaget's Theory of Cognitive Development:
1. Stages of Development: Piaget's theory outlines distinct stages of cognitive development
that individuals progress through from infancy to adulthood, namely sensorimotor,
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