CMS Exam Questions & Answers 2024/2025
Standard/Learned Principles (lay theories) - ANSWERSEx. Expert = true information; Expensive = good; available=safe
Contrast Principle - ANSWERSDifferences are most apparent when extremes are juxtaposed
Rule of Reciprocity - ANSWERSEx. Paying a street performer
Reciprocal concession - ANSWERSI'll give in some since you did
Reject then Retreat - ANSWERSEx. Asking your parents to send you to Europe for Winter Break, knowing that they will reject it. Then, asking if they'll send you to Colorado instead
Undercover or Stealth marketing - ANSWERSEx. Movie critics paid to write glowing reviews
Framing and Reframing - ANSWERSEx. Jargon, Strategic Ambiguity, Euphemisms
Appealing to the people - ANSWERSEx. bandwagon
Simplify the Complex - ANSWERSEx. Slippery Slope
Ex. Slogans
Ex. Polarization
Dodging the Issue - ANSWERSEx. Ad hominem
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