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MNM3712 ASSIGNMENT 4 2024
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- University Of South Africa (Unisa)
MNM3712 ASSIGNMENT 4 2024
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passmatetutorials@gmail.com MNM3712 ASSIGN 4 2024062621185/0680538213/0717513144
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE MCQ BANK
IS NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNM3712.
WE BELIEVE THIS WILL BE A GOOD STARTING POINT AS IT WAS PREPARED BY
OUR TEAM OF PROFESSIONAL PRIVATE TUTORS WHO ARE EXPERTS IN THE
FIELD, AND IT WAS PREPARED USING VARIOUS SOURCES.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI,
MNMs, MNO, MNPs, FIN, PUBs, MNMs, SCHs, ORGs among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION
PREPARATION, RESEARCH AND RESEARCH PROPOSALS, DISSERTATION
EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS INSTITUTIONS
INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON, STADIO, OLG, UJ,
UP etc
For any enquiries the following numbers can be used for calling, sms, whatsapp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717
513 144 or email passmatetutorials@gmail.com
, passmatetutorials@gmail.com MNM3712 ASSIGN 4 2024
062621185/0680538213/0717513144
Contents
QUESTION 1 ............................................................................................................. 3
Developing CRM Strategies ................................................................................... 3
The following are 8 steps in CRM planning process ............................................... 3
Applying CRM Strategies for Growth and Retention ............................................... 4
Stage 1: Pre-planning ............................................................................................. 4
Stage 4: Developing CRM strategies ...................................................................... 5
Strangers ............................................................................................................ 5
Barnacles ............................................................................................................ 5
Butterflies ............................................................................................................ 6
True friends ......................................................................................................... 6
Stage 5: Competitive benchmarking ....................................................................... 6
Stage 8: Selecting a CRM strategy ..................................................................... 7
Conclusion .............................................................................................................. 7
QUESTION 2 ............................................................................................................. 7
Theoretical Discussion............................................................................................ 8
Practical Application of case ................................................................................... 8
References ............................................................................................................... 10
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