Essay

Portfolio Assignment 3

Name: Portfolio Assignment 3
SKU: doc_537287
Rating: 4.50 (4 reviews)
Author: letsobana

29 purchases

Institution
University Of South Africa (Unisa)

This portfolio entails the planning of a real integrated communication campaign that you have to develop for a local charity, a local school or some other non-profit organisation, based on the guidelines for integrated campaigns as described in your prescribed book and the studyguide. 0 And please ...

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Last document update: 5 year ago

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Uploaded on May 2, 2019
File latest updated on May 2, 2019
Number of pages 34
Written in 2018/2019
Type Essay
Professor(s) Unknown
Grade 86%

com3708 portfolio assignment 3

4 reviews

By: nyathinf • 3 year ago

By: jannyrandacharles • 3 year ago

By: elizabethmadie • 2 year ago

By: Samantha1506 • 5 year ago

By: letsobana • 5 year ago

Thank u Samantha.

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St
udentNumber
:47391529

Subj
ectc
ode:COM3708

As
signmentUni
queNumber
:790435

As
signmentTopi
c:Communi
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Dat
e:09Apr
il2019

,1.Dec
lar
ati
on

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,theunder
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Name:NeoShai
St
udentnumber
:47391529
Dat
e:09Apr
il2019
Wi
tnes
s:El
is
aShai

,TABLEOFCONTENTS PAGE

1.I
NTRODUCTI
ON 1

2.PHASE1:ASSESS 2

2.
1 I
dent
if
ythec
ommuni
cat
or 2

2.
1.1I
dent
if
iedor
gani
sat
ion 2

2.
1.2 Let
tert
otheor
gani
sat
ion 3

2.
1.3 Repor
t 5

2.
2 I
dent
if
ythet
argetaudi
enc
e 7

2.
2.1 Pr
obl
em s
tat
ementf
ort
her
esear
ch 7

2.
2.2 Sub-
probl
ems 8

2.
2.3 Res
ear
chques
tions 9

2.
2.4 Uni
tofanal
ysi
s 9

2.
2.5 Popul
ati
on(
s) 10

2.
2.6 Sampl
ingpr
ocedur
es 10

2.
2.7 Met
hodol
ogyandmeas
uri
ngi
nst
rument 10

2.
2.8 Res
ult
s 11

2.
2.9 Audi
enc
esegment
ati
on 12

2.
2.10Sel
f-
ref
lec
tion 12

2.
3 Anal
yset
hes
ituat
ionandi
dent
if
ythec
ampai
gnai
ms 13

2.
3.1 Hi
stor
icalr
evi
ewandf
orec
ast 13

2.
3.2 Soc
ial
,pol
it
icalandec
onomi
cenvi
ronment 14

2.
3.3 Compet
it
ors 15

2.
3.4 Des
cri
pti
onofor
gani
sat
ionandi
tsc
ult
ure 15

2.
3.5 Thr
eei
ssuesbas
edonr
esear
chr
esul
ts 16

2.
3.6 Thr
eebr
oadgener
alai
msf
ort
hec
ampai
g 16

, 3.PHASE2:CREATE 17

3.
1 Communi
cat
ionpr
obl
em oroppor
tuni
ty 17

3.
1.1 c
ommuni
cat
ionpr
obl
ems 17

3.
1.2 Reas
ont
oconduc
tthec
ampai
gn 17

3.
1.3 Ai
m oft
hec
ampai
gn 17

3.
1.4 Thr
eeaudi
enc
echar
act
eri
sti
csr
elevantt
othec
ampai
gn 17

3.
1.5 Def
ini
ti
onoft
heneedsoft
heaudi
enc
e 18

3.
1.6 Swotanal
ysi
s 18

3.
2 Des
cri
pti
onoft
hec
ampai
gn 19

3.
3 St
rat
egi
ccommuni
cat
ionobj
ect
ives 19

3.
4 Thec
ommuni
cat
ionmes
sage 19

3.
4.1 The“
bigi
dea” 19

3.
4.2 Mes
sageappr
oac
h 19

3.
4.3 Di
ff
erentwaysofpr
esent
ati
ont
hemes
sage 20

3.
4.4 Communi
cat
ionmi
x 21

3.
5Sel
ectt
hemedi
a 23

3.
5.1 Medi
aone 23

3.
5.2 Medi
atwo 23

3.
5.3 Medi
athr
ee 24

3.
5.4 Medi
afour 24

3.
6 Communi
cat
ionmat
eri
al 26

3.
6.1 Des
ignt
hef
ourac
tivi
ti
es 26

3.
6.2 Howdoeseac
hac
tivi
tyc
ont
ribut
ingt
othe“
bigi
dea” 26

Sel
f-
ref
lec
tionandSel
f-
eval
uat
ion

Sour
ceCons
ult
ed

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Essay

Portfolio Assignment 3

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