Exam (elaborations)
DPR3702 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2024 - DUE 24 May 2024
- Course
- DPR3702
- Institution
- University Of South Africa
100% TRUSTED WORKINGS, EXPLANATIONS & SOLUTIONS
[Show more]
Content preview
DPR3702PORTFOLIO
(COMPLETE
ANSWERS)
Semester 1 2024
- DUE 24 May
2024
CONTACT: biwottcornelius@gmail.com
, The objective of the assignment South Africa is holding national and provincial
elections on 29 May 2024. Every election's success depends on several
factors, including an accessible, open, non-violent political atmosphere for
political parties to campaign to persuade voters to vote for them. Campaigning
organisations, according to Tench and Yeomans (2009:561), can be defined
as “groups of people who share a common interest or concern and have come
together to do something about it – whether to march, raise funds, change
public policy, prevent something from happening”. Political parties fall within
the category of campaigning organisations and engage in public relations
activities to persuade voters to vote for them. As a PR strategist, you have
been approached by the new political party that wishes to participate in the
2024 General Elections, which requires publicity to attract members and
voters. The party’s executive committee asked you to develop a public
relations campaign. Develop a detailed strategic plan for public relations using
your knowledge from this module and other modules. SECTION A: PUBLIC
RELATIONS STRATEGIC PLAN [60 marks] 1: Theme of the election
campaign, vision and mission statements 1.1 Theme of the campaign (You
can choose from any of the existing new political parties in South Africa which
did not participate in the 2019 General Elections.) [4 marks] 1.2 Vision of the
campaign (Use the party’s vision to develop the election campaign vision.) [4
marks] 1.3 Mission of the campaign (Use the political party’s mission to
develop your own election campaign mission statement.) [2 marks] 2.
Situational analysis: Provide a situational analysis of your election campaign
using the SWOT and PESTEL analyses. 2.1 SWOT analysis (Strengths,
Weaknesses, Opportunities and Threats) [8 marks] 2.2 PESTEL analysis
(Political, Economic, Social, Technological, Environmental and Legal) based
on the SWOT analysis, the mission and the vision of the campaign [12 marks]
3. Objectives of the election campaign: Develop three political campaign
objectives for your strategy. [6 marks] 4. Stakeholder analysis: [10 marks]
Analyse all the stakeholders you want to engage with for your election
campaign. Your stakeholder map must be as follows: 4.1 Internal stakeholders
[2 marks] 4.2 External stakeholders [2 marks] 4.3 Residence stakeholders [2
marks] 4.4 Business stakeholders [2 marks] 4.5 International stakeholders [2
marks] 5. Public relations tactics and strategies [10 marks] 5.1 Discuss five
public relations strategies you will use for your campaign. [5 marks] 5.2
Discuss five public relations tactics for each strategy you identified in 5.1. [5
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller examexpert01. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R45,02. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77333 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now