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Question text What is the purpose of a SWOT analysis?
a. To identify strengths and weaknesses
b. To estimate sales volume
c. To determine market potential
d. To -establish a marketing plan Question 2 Not yet answer...
Question text
What is the purpose of a SWOT analysis?
a.
To identify strengths and weaknesses
b.
To estimate sales volume
c.
To determine market potential
d.
To -establish a marketing plan
Question 2
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Question text
Who innovates within the franchise system?
a.
Franchisor
b.
Franchisee
c.
Both the franchisor and the franchisee
d.
A third party
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, Question 3
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Question text
Which of the following is NOT a personal trait of an entrepreneur?
a.
Perseverance
b.
Consistency in avoiding risk
c.
Sound human relations
d.
Creativity and innovative ability
Question 4
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Question text
An entrepreneur received a positive response from an advertisement. The entrepreneur could list this as
a/an _______ in the SWOT analysis of the enterprise.
a.
opportunity
b.
weakness
c.
threat
d.
strength
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