Assessment 2
Started on Friday, 1 March 2024,
State Finished
Completed on Friday, 1 March 2024,
Time taken
Marks 20.00/20.00
Grade 100.00 out of 100.00
Question 1
The components of a business plan.
i. Content
ii. Cover page
iii. Financial analysis
iv. Executive summary
v. Customer segmentation
Which one of the following combinations is correct?
a.
ii., iv. and v.
b.
ii., iii. and v.
c.
iii., iv. and v.
d.
i., iii. and iv.
Feedback
Your answer is correct.
1
, 2024 – S1 – MNB1501 – ASSESSMENT 2 – Q&A
The correct answer is “i., iii. and iv”. Customer segmentation is not a component of a
business plan; therefore, all the options with customer segmentation (v.) are
incorrect. Refer to section 3.8.4.
The correct answer is:
i., iii. and iv.
Question 2
Which of the following statements is NOT one of the main objectives of a business
plan?
a.
It attracts customers to the business.
b.
It explains how the entrepreneur will develop this opportunity.
c.
It identifies the nature and context of the business opportunity.
d.
It attracts investors or convinces a bank, another institution or a person who provides
financial resources to lend the entrepreneur the money needed to establish a new
business.
Feedback
Your answer is correct.
The correct answer is it attracts customers to the business. This is not one of the
main objectives of a business plan. The main objectives of a business plan include
identifying the nature and context of the business opportunity; explaining how the
entrepreneur will develop this opportunity and attracting investors. Refer to section
3.8.2.
The correct answer is:
It attracts customers to the business.
2
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