MNG4801 Assignment
3 (COMPLETE
ANSWERS) 2024
(277337) - DUE 4
October 2024; 100%
TRUSTED workings,
explanations and
solutions.
ADMIN
[COMPANY NAME]
,Question 2: 2.Identify and discuss the corporate-level strategies evident
in the case study. You shouldidentify three (3) growth strategies and two
(2) types of defensive strategies and theirspecific forms that are evident
in the case study. Support your discussion by integrating theappropriate
theory and practical examples from the case study. <Your answer must
not exceed 1 ½ pages> Total: [15]
To identify and discuss the corporate-level strategies evident in a given
case study, we need to focus on the overarching plans and actions the
company employs to achieve its goals. For this analysis, we'll categorize
these strategies into growth and defensive strategies, drawing on
relevant theories and practical examples from the case study.
Growth Strategies
1. Market Penetration
o Theory: Market penetration involves increasing market share
within existing markets using current products. This can be
achieved through aggressive marketing, price adjustments, or
improving product features.
o Example from Case Study: The company may have
engaged in a market penetration strategy by launching
extensive marketing campaigns to increase its customer base
within its current market. For instance, it could have offered
discounts and promotions to attract new customers and retain
existing ones, thereby enhancing its market share.
2. Market Development
o Theory: Market development entails expanding into new
markets using existing products. This can involve targeting
new geographical areas or different customer segments.
o Example from Case Study: The company might have
entered new geographical markets, such as expanding its
operations to a different region or country. By doing so, it
, could tap into new customer bases that had previously been
unexplored, thus growing its overall market presence.
3. Product Development
o Theory: Product development focuses on creating new
products or significantly improving existing ones to attract
and retain customers. This strategy leverages the company’s
current market presence.
o Example from Case Study: The company could have
invested in research and development to innovate new
products or enhance existing products. For example,
introducing a new product line or adding advanced features
to its existing products could cater to the evolving needs of
its customers, thus driving growth.
Defensive Strategies
1. Retrenchment
o Theory: Retrenchment involves reducing the scale or scope
of a corporation’s businesses to improve financial stability. It
can include cost-cutting, selling off unprofitable segments, or
restructuring operations.
o Example from Case Study: The company might have
undertaken a retrenchment strategy by closing down
underperforming divisions or laying off employees to cut
costs and refocus resources on more profitable areas. This
could help stabilize the company financially and streamline
its operations.
2. Divestiture
o Theory: Divestiture is the process of selling off a portion of
the company, such as a business unit, subsidiary, or asset,
that is not core to its main operations. This can help the
company refocus on its primary business areas and generate
cash.
o Example from Case Study: The company could have sold a
non-core business unit to streamline its operations and focus
