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MNG4801 Assignment 2 2024 (276844) - 19 July 2024 R60,00
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MNG4801 Assignment 2 2024 (276844) - 19 July 2024

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MNG4801 Assignment 2 2024 (276844) - 19 July 2024 QUESTIONS WITH DETAILED ANSWERS

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  • June 12, 2024
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MNG4801
Assignment 2 2024
(276844) - 19 July
2024
QUESTIONS WITH DETAILED ANSWERS

,MNG4801 Assignment 2 2024 (276844) - 19 July 2024
MNG4801 Assignment 2 2024 (276844) - 19 July 2024

Question 2:

2.Critically analyse the macro-environment of The Shoprite Group. As part of your

analysis,you should first, provide a brief theoretical discussion of change in the

external environment.Then, critically analyse the effect of change on the factors and

forces in the macroenvironment evident in the Shoprite case study. Conclude your

discussion by advisingsenior management at Shoprite on the measures they can take

to assessmacroenvironmental turbulence.

Analyzing the macro-environment of The Shoprite Group involves examining the broader

external factors and forces that impact the company's operations, strategies, and performance.

Theoretical Discussion of Change in the External Environment:

The external environment of a company consists of several elements, often analyzed using

frameworks like PESTEL (Political, Economic, Social, Technological, Environmental, Legal) or

STEEPLE (adds Ethical factors). Change in the external environment refers to shifts, trends, or

developments in these factors that can affect businesses.

1. Political Factors: These include government policies, regulations, stability, and

geopolitical issues. Changes in political leadership, trade policies, or regulatory

frameworks can impact businesses through altered market conditions or compliance

requirements.




MNG4801 Assignment 2 2024 (276844) - 19 July 2024

, MNG4801 Assignment 2 2024 (276844) - 19 July 2024
2. Economic Factors: Economic variables such as GDP growth, inflation, interest rates,

exchange rates, and consumer confidence influence consumer spending patterns,

investment decisions, and overall market demand.

3. Social Factors: Demographic trends, cultural shifts, lifestyle changes, and societal

values shape consumer preferences, buying behaviors, and market dynamics.

Companies need to adapt to evolving social norms to remain relevant and appealing to

their target audience.

4. Technological Factors: Advances in technology, digital innovation, automation, and

the rise of artificial intelligence impact business models, operational efficiency, product

development, and customer experience. Embracing technological change is crucial for

staying competitive and meeting evolving customer expectations.

5. Environmental Factors: Concerns about sustainability, climate change, resource

scarcity, and environmental regulations influence consumer perceptions, corporate

practices, supply chain management, and product innovation. Companies need to adopt

eco-friendly practices and reduce their environmental footprint to mitigate risks and

meet stakeholder expectations.

6. Legal Factors: Legal and regulatory frameworks, including labor laws, health and

safety regulations, consumer protection laws, and industry-specific regulations, shape

the operating environment for businesses. Compliance with legal requirements is

essential to avoid penalties and maintain reputation and trust.

7. Ethical Factors: Increasingly, consumers and stakeholders are scrutinizing companies'

ethical standards, corporate social responsibility (CSR) initiatives, and ethical sourcing

MNG4801 Assignment 2 2024 (276844) - 19 July 2024

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