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Summary Marketing South Africa as a tourism destination

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In this summary it covers the Logo of SA tourism, Accommodation Standards, QUALITY CONTROL, OPPORTUNITIES TO MARKET SOUTH AFRICA INTERNATIONALLY, Funding SA’s international marketing initiatives, OPPORTUNITIES TO PROMOTE SOUTH AFRICAN AND THE SOUTHERN AFRICAN REGION TO THE WORLD, PROMOTING SOUTH ...

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  • August 5, 2019
  • 2
  • 2018/2019
  • Summary

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MARKETING SOUTH AFRICA
AS A TOURISM DESTINATION
SOUTH AFRICAN TOURISM (SAT)

Official Branding



Slogan

• Participation in major travel shows both locally and internationally
• Advertising, public relations and direct mailing campaigns
• Holding educational work sessions with the international partners of South Africa’s travel
industry
• www.southafrica.net
• National Tourism Minister : Derek Hanekom



Accommodation Standards

QUALITY CONTROL:
1.) TGCSA: Tourism Grading Council of South Africa
• The Tourism Grading Council of South Africa (TGCSA)
• Only officially recognised quality assurance body for tourism products in South Africa.
• Simply put, when it comes to recognisable Hotel, B&B, Guest House, MESE (Meetings,
Exhibitions and Special Events) Venues etc. grading, we really are the one and only – which
makes our Stars the ‘real deal’.

2.) Welcome Awards
• SA Tourism’s Welcome Awards is an initiative that recognises organisations and individuals
who are raising the level of service excellence in the tourism industry.

• “The Welcome Campaign speaks to us as travellers and hosts, and aims to educate our
people about the importance of tourists. This in turn will make them welcoming hosts who
aspire to service excellence and demand great service,”

ETEYA Awards: Emerging Tourism Entrepreneur
Awards Awards
• ETEYA continues to support black (as defined in the Constitution) entrepreneurs, who
operate small, micro and medium tourism or hospitality-related businesses.

• They must have been in operation for less than 10 years, employ no more than 50 people
and have a turnover of not more than R10 million a year.

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