This summary covers the following content:
FACTORS CONTRIBUTING TO THE SUCCESS OF A TOURIST ATTRACTION, EXCELLENT MARKETING OF TOURISM PRODUCTS LOCALLY AND INTERNATIONALLY, SUSTAINABLE AND RESPONSIBLE MANAGEMENT PLANS, POSITIVE EXPERIENCE BY VISITORS, SAFETY AND CRIME PREVENTION, APPEARANCE AND UPK...
FACTORS CONTRIBUTING TO THE SUCCESS OF A
TOURIST ATTRACTION
1. EXCELLENT MAKETING OF TOURISM PORDUCTS LOCALLY AND INTERNATIONALLY
Value for maoney experiences for locals will result in word-of-mouth advertising.
Offering group discounts, off-season specials, free items will encourage domestic tourists to visit the
attraction.
Working with other attractions to create packages.
An official website
Advertisements in overseas media
Information in travel guide books.
2. SUSTAINABLE AND RESPONSIBLE MANAGEMENT PLANS
The host community should benefit financially.
The social well-being of the local community should be considered eg. Employing local people.
Natural resources should be conserved.
3. POSITIVE EXPERIENCE BY VISITORS
Attractions must deliver promises made in their publicity
Queues and delays must be minimised
Car parks, coach parks, park and ride facilities must be available.
Staff must be easily identifiable and deal promtly and politely with all enquiries and complaints.
Up to date brochures and information.
Surrouding areas and facilities must be clean.
Visitors should feel safe and secure
Restaurants and souvenier shops must be of a high standard
Value for money.
4. SAFETY AND CRIME PREVENTION
Display safety rules.
Have first aid equipment and trained personnel
Clearly indicate fire extinguishers and fire exits.
Keep dangerous machinery cordoned off.
Display signage to alert visitors of wet floors.
Security guards must be on duty.
Parking areas must provide security.
Make secure lockers available.
Install surveilance cameras
5. APPEARANCE AND UPKEEP
Keep entrance need and tidy
Ensure bins are placed all around the attraction.
Ensure cleaning staff regularly collect litter
Public seating in outdoor areas must be in good condition.
Maintain excellent standards of cleanliness and hygiene in all toilet facilities.
6. NEEDS OF PEOPLE WITH DISABILITIES
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