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Principles of Marketing Management (MNM1601) Assignment 1
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- University Of South Africa (Unisa)
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Principles of Marketing Management (MNM1601) Assignment 2Question 1
Which one of the following activities represent primary marketing activity?
a.
Transport✓
b.
Buying
c.
Storage
d.
Sourcing
Question 2
The type of data that was collected for another purpose can be referred to as … data.
a.
secondary✓
b.
subordinate
c.
primary
d.
inferior
Question 3
Rest and Relaxation Guest House buys furniture from Mr Price Home. Mr Price
Home is part of the … environment of Rest and Relaxation Guest House.
a.
micro-
b.
market✓
c.
macro-
d.
primary
Question 4
You are directed to study the larger societal factors that affect your company –
demographic, economic, natural, technological, political, and cultural. What are you
studying?
a.
the global environment
b.
the micro-environment
c.
the marketing mix
d.
the macro-environment✓
Question 5
Which ONE of the following marketing concept refers to when all the organisation’s
departments integrate their functions to meet the organisation’s marketing goals?
a.System orientation✓
b.
, Customer orientation
c.
Social responsibility
d.
Profit orientation
Question 6
Mzansi Clothing annually conducts eight focus groups; two before the start of each
season. The company maintains a database of existing customers between the ages of
18 and 25 and randomly invites 7 to 15 customers from the database to attend the
focus groups. What type of research design does Mzansi Clothing use to stay ahead in
terms of trends and what their customers like?
a.
quantitative
b.
survey
c.
qualitative✓
d.
descriptive
Question 7
A company has taken certain precautions, such as insurance, against theft to safeguard
its business. Which one of the following marketing activities represents this scenario?
a.
Risk-taking✓
b.
Standardisation and grading
c.
Hazard considerations
d.
Precautionary measures
Question 8
Which ONE of the following statements is incorrect?
a.
A sales orientation is based on the premise that people will buy more products and
services if aggressive sales techniques are used.
b.
The marketing concept comprises consumer orientation, profit orientation and
employee satisfaction.✓
c.
An organisation’s marketing activities are strongly influenced by the organisation’s
marketing orientation.
d.
The emphasis on consumers in marketing indicates that marketing actions should be
aimed at consumer needs, demands andpreferences
Question 9
Which step of the marketing process requires marketers to have thorough knowledge
of customers’ needs and wants?
a.
Generating value and building customer relations.
b.
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