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MNG2601 - ASSESSMENT 8 - QUESTIONS AND ANSWERS - SEMESTER 2 - 2024 R75,33
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MNG2601 - ASSESSMENT 8 - QUESTIONS AND ANSWERS - SEMESTER 2 - 2024
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  • June 24, 2024
  • 53
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

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2024 –S1 – MNG2601 – ASSESSMENT 8 – Q&A



Assessment 8
Started on Sunday, 24 March 2024,
State Finished
Completed on Sunday, 24 March 2024,
Time taken
Grade 20.00 out of 20.00 (100%)


Question 1
_____ is a technique used to plot an organisation’s strategic business units (SBU)
according to its relative market growth rate and relative market share.



a.
The Enterprise Development Analysis


b.
Competitive Analysis


c.
The Boston Consulting Group Growth-Share Matrix


d.
The Balanced Scorecard



Question 2
Starbuck’s story began in 1971 in Seattle. The first Starbucks was opened in Pike Place
Market, offering fresh arabica sourced roasted coffee, tea and spices. Starbucks, the
premier roaster and retailer of specialty coffee in the world, has been committed to
ethically sourcing and roasting high-quality arabica coffee ever since. When it comes to
human capital, Starbucks is compliant with the labour legislation and health and safety
1

, 2024 –S1 – MNG2601 – ASSESSMENT 8 – Q&A


policies and procedures, as prescribed by government and legislation. Starbucks stores
were frequently audited for food safety, in accordance with the formal food safety
management program. They also have a code of ethics that specifies the desired
conduct, as well as what to do when in predicaments that can cause ethical issues in
the workplace. According to Maslow’s hierarchy of needs, health and safety policies and
procedure would satisfy the desire for _____ in the workforce.



a.
survive


b.
belong


c.
important


d.
comfort



Question 3
On 21 April 2016, Taste Holdings opened the doors of the first Starbucks in
Johannesburg, bringing the full Starbucks experience to Rosebank. Taste Holdings,
under an agreement with Starbucks, is a business franchise group holding the rights to
own and open Starbucks stores in South Africa. Taste Holdings is a South African-
based management group that owned and licensed a portfolio of brands such as The
Fish & Chip Co, Maxi’s and Domino’s Pizza, as well as NWJ, Arthur Kaplan and World’s
Finest Watches. Under this alliance, Taste Holdings opened 12 Starbucks in South
Africa. The Starbucks stores did not perform optimally in 2018. In the same year they
paused all roll out plans to investigate the matter. They found that the Starbucks
business model was not suited for the South African market. South Africa consumers,

2

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