100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MNM2607 - ASSESSMENT 4 - EXPECTED QUESTIONS AND ANSWERS - SEMESTER 2 - 2024 R75,33   Add to cart

Exam (elaborations)

MNM2607 - ASSESSMENT 4 - EXPECTED QUESTIONS AND ANSWERS - SEMESTER 2 - 2024

 17 views  3 purchases

All assessments in this document scored distinctions. Using it correctly guarantees distinction.

Preview 2 out of 48  pages

  • July 5, 2024
  • 48
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
All documents for this subject (33)
avatar-seller
sotholesothole0
2024 – S1 – MNM2607 – ASSESSMENT 4 – Q&A



Assessment 4
Started on Sunday, 21 April 2024,
State Finished
Completed on Sunday, 21 April 2024, 1
Time taken
Marks 24.00/25.00
Grade 96.00 out of 100.00
Feedback Well done, you have successfully completed assessment 4.


Question 1
Makazole is the national PR manager of The Oak Furnishers. Makazole has
informed management that his department wants to embark on a PR activity where
short-term incentives will be handed out over a specified period at specified locations
to encourage sales. This activity is related to …



a.
promotion.


b.
media relations.


c.
sponsorship.


d.
advertising.

Feedback
Your answer is correct.

Promotion is the correct answer it is a PR activity where short-term incentives are
handed out over a specified period at specified locations to encourage sales.

1

, 2024 – S1 – MNM2607 – ASSESSMENT 4 – Q&A


Sponsorship is the incorrect answer because, with PR, a company financially invests
in or assists another company. Advertising is the incorrect answer because it entails
using various communication activities to market a company. Media relations is the
incorrect answer because a PR team or department communicates with different
stakeholders. (Refer to page 57 of the study guide and page 124 of the textbook).



The correct answer is:


promotion.



Question 2
Matome is the PR manager of Innovate Electronics, which manufactures printing and
communication devices. The company wants to introduce a multipurpose printer to
the market, and Matome has decided to embark on publicity for the printer. Matome
wants to …




a.
enter a business deal with a specific partner by financially investing in its activities.


b.
Engage in any news, media coverage and word-of-mouth about the product
generated free of charge through third-party endorsements.


c.
place paid activities in strategically selected media to inform a targeted audience
about the product.


d.
plan online events in order to entice a carefully selected audience.

Feedback

2

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller sotholesothole0. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R75,33. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

78998 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R75,33  3x  sold
  • (0)
  Buy now