This PDF is a concise summary of Term 3, Topic 12: Creative Thinking and Problem-Solving. It presents a comprehensive overview that remains highly comprehensible.
, Key concepts
■ Creative thinking: involves the process of generating innovative and imaginative ideas.
■ Sustainable business practice: a business practice that is economically viable, socially
responsible, and environmentally friendly is usually regarded as being sustainable.
■ Indigenous knowledge: the local knowledge that is unique to a given culture or society.
■ Non-conventional thinking refers to thinking differently and looking at something in a new
way.
■ Mind mapping: diagrams that represent ideas that are connected to a central theme.
■ Force Field Analysis: a technique used to determine the forces that are for and against a
decision.
■ Empty Chair Technique: a role-play exercise that places a person across from an empty
chair.
■ Nominal Group Technique: a structured method for group brainstorming that allows every
member to come up with ideas on their own.
■ Brainstorming: a group activity to find a solution for a specific problem by gathering a list
of ideas spontaneously.
■ Forced combinations: a technique involving the practice of combining new ideas that don’t
appear to be related in any way.
■ SCAMPER: the name SCAMPER is an acronym that helps teams explore ideas from seven
different perspectives. It involves lateral thinking which helps explore new possibilities.
■ Delphi Technique: a method that relies on a panel of experts to find solutions to a
problem.
■ Problem solving: the process of finding solutions to difficult or complex issues.
The meaning of creative thinking
Creative Thinking in Business
• Involves generating innovative, imaginative ideas.
• Enables new perspectives on things.
• Promotes unique ideas and problem-solving approaches.
• Can positively impact business decisions, from product changes to
advertising.
• Helps solve business problems successfully.
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