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Exam (elaborations)

Mancosa ADBM Marketing Management KCQ revision
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These are past 2021 KCQ questions and answers for Advanced Diploma in Business Management students but if it fits in with your module and you are not a ADBM student then you are welcome to use it .Please rate and review this document

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  • July 17, 2024
  • 6
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

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ADBM Marketing Management KCQ 2021


1. The internet of things provide exciting opportunity to
extend customer engagement and
gets people talking about the brand.
True
False


2. A reactive Philosophy is when a company understand
marketing environment as an
uncontrollable elements to which it must react and adapt.
True
False


3. The stages of adoption process include awareness; interest,
evaluation, feedback, and
adoption
True
False
(No feedback but a trial)

, 4. Complexity is the degree to which innovation is difficult to
understand or use.
True
False


5. A reactive Philosophy is when a company understand
marketing environment as an
uncontrollable elements to which it must react and adapt.
True
False


6. Consumer generated marketing involves working closely
with partners in other company
departments and outside the company to jointly bring greater
value to customers
True
False
(It’s a Partner Relationship Management-PRM NOT C-GM)


7. Millennia’s are self-centric, they are a ‘Me generation’
driven by the tendency to share
and curate every aspect of their life activities on social media
as part of ‘self-run’,
personal ambition and success.
True
False

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