Exam (elaborations)
MNG3702 Assignment 2 Semester 2 2024
- Institution
- University Of South Africa
MNG3702 Assignment 2 Semester 2 2024 QUESTIONS WITH ANSWERS
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[Date]MNG3702 Assignment
2 Semester 2 2024
QUESTIONS WITH ANSWERS
,MNG3702 Assignment 2 Semester 2 2024
Michelin is a leading French brand and manufacturer of tires and rubber
products.The company was founded in 1888 by two Michelin brothers and grew to
one of the largest tyre manufacturers in the world, with a market share of 14.8% in
2023. Oddly enough, the company also sells popular travel guides and road maps.
They can make or break chefs by the number of Michelin stars they award to their
restaurants. Michelin stars are a rating system used by the red Michelin Guide to
grade restaurants on their quality and excellence. Restaurants can be awarded one,
two or three stars, based on various criteria, such as quality of their ingredients
used, the harmony of flavours in their dishes, the mastery of various techniques,
the personality of the chef, and the consistency of the menu. The Michelin Man
(Bibendum) is known word wide. The history of the Michelin Guide The Michelin
Guide is considered by many to be the hallmark of global fine dining and quality
cuisine. It has immense power over chefs, restaurateurs, and foodies world wide. It
may divide opinions across the food service industry, but its influence is
undeniable. French chef Paul Bocuse, a pioneer of nouvelle cuisine (a modern
French style of preparing dishes that avoids rich, heavy foods, rather emphasizing
the freshness of the ingriedients used in prepring the dishes and the presentation
thereof), once said, “Michelin is the only guide that counts.” The birth of the
famous little red book is a very interesting story. When the Michelin tire company
was established in 1888 by brothers André and Édouard Michelin, it was a time
when driving was perceived as a novelty to most. There were less than 3 000 cars
in France at the time. However, the brothers were quick to recognize driving and
mobility as a lasting trend. To encourage more road travel, and hence boost tire
sales, they decided to create a comprehensive guidebook for motorists which
, catalogued hotels, restaurants, mechanics, and gas stations. In 1900, the very first
edition of the Michelin Guide was published, and 35 000 copies were given out for
free. 3 MNG3702 Assignment 2, semester 2 As the tire company grew, so did the
Michelin Guide. Country-specific editions were published throughout Europe,
starting with Belgium in 1904. A charge was introduced for the first time in 1920
when André Michelin walked into a garage and saw copies of the guidebook being
used to support a workbench. Realising that “Man only truly respects what he pays
for,” the company started charging 7 francs for the guides. By that time, the
restaurant section of the Michelin Guide had become so popular that the company
started to recruit anonymous inspectors to visit and review restaurants. Six years
later in 1926, the Michelin star system was born. There were other notable changes
as well, namely listing restaurants by specific categories, the debut of hotel listings
and the abandonment of paid-for advertisements. The single-star restaurant review
system also expanded to the present a three-star system in 1931: “A very good
restaurant in its category.” “Excellent cooking, worth a detour.” “Exceptional
cuisine, worth a special journey.” In 1957, the Michelin Guide began awarding
accolades to restaurants that provided “good meals at moderate prices,” a feature
now called Bib Gourmand. The Bib Gourmand symbol—the image of Bibendum
or the Michelin Man licking his lips—debuted in the Michelin Guide in 1997.
What began as a promotional device for the Michelin brothers’ tire business at the
turn of the 20th century has grown into an authority on global fine dining. Since its
first publication in 1900, more than 30 million copies of the Michelin Guide have
been sold across the globe. It presently rates over 40,000 establishments in over 25
countries across four continents. Performance, strategy, and structure Michelin has
a rich history of a company that started by manufacturing tires for bicycles and
horse-drawn carriages. Then, they introduced pneumatic tires (rubber tires inflated
with air) for automobiles in the 1980s. Michelin was reorganised as a holding
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