Exam (elaborations)
MNG3702 Assignment 2 Semester 2 2024
- Institution
- University Of South Africa (Unisa)
MNG3702 Assignment 2 Semester 2 2024 QUESTIONS WITH DETAILED ANSWERS
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[Company name]MNG3702
Assignment 2
Semester 2 2024
QUESTIONS AND ANSWERS
,MNG3702 Assignment 2 Semester 2 2024
Michelin is a leading French brand and manufacturer of tires and rubber
products.The company was founded in 1888 by two Michelin brothers and
grew to one of the largest tyre manufacturers in the world, with a market share
of 14.8% in 2023. Oddly enough, the company also sells popular travel guides
and road maps. They can make or break chefs by the number of Michelin
stars they award to their restaurants. Michelin stars are a rating system used
by the red Michelin Guide to grade restaurants on their quality and excellence.
Restaurants can be awarded one, two or three stars, based on various
criteria, such as quality of their ingredients used, the harmony of flavours in
their dishes, the mastery of various techniques, the personality of the chef,
and the consistency of the menu. The Michelin Man (Bibendum) is known
word wide. The history of the Michelin Guide The Michelin Guide is
considered by many to be the hallmark of global fine dining and quality
cuisine. It has immense power over chefs, restaurateurs, and foodies world
wide. It may divide opinions across the food service industry, but its influence
is undeniable. French chef Paul Bocuse, a pioneer of nouvelle cuisine (a
modern French style of preparing dishes that avoids rich, heavy foods, rather
emphasizing the freshness of the ingriedients used in prepring the dishes and
the presentation thereof), once said, “Michelin is the only guide that counts.”
The birth of the famous little red book is a very interesting story. When the
Michelin tire company was established in 1888 by brothers André and
Édouard Michelin, it was a time when driving was perceived as a novelty to
most. There were less than 3 000 cars in France at the time. However, the
, brothers were quick to recognize driving and mobility as a lasting trend. To
encourage more road travel, and hence boost tire sales, they decided to
create a comprehensive guidebook for motorists which catalogued hotels,
restaurants, mechanics, and gas stations. In 1900, the very first edition of the
Michelin Guide was published, and 35 000 copies were given out for free. 3
MNG3702 Assignment 2, semester 2 As the tire company grew, so did the
Michelin Guide. Country-specific editions were published throughout Europe,
starting with Belgium in 1904. A charge was introduced for the first time in
1920 when André Michelin walked into a garage and saw copies of the
guidebook being used to support a workbench. Realising that “Man only truly
respects what he pays for,” the company started charging 7 francs for the
guides. By that time, the restaurant section of the Michelin Guide had become
so popular that the company started to recruit anonymous inspectors to visit
and review restaurants. Six years later in 1926, the Michelin star system was
born. There were other notable changes as well, namely listing restaurants by
specific categories, the debut of hotel listings and the abandonment of paid-for
advertisements. The single-star restaurant review system also expanded to
the present a three-star system in 1931: “A very good restaurant in its
category.” “Excellent cooking, worth a detour.” “Exceptional cuisine, worth a
special journey.” In 1957, the Michelin Guide began awarding accolades to
restaurants that provided “good meals at moderate prices,” a feature now
called Bib Gourmand. The Bib Gourmand symbol—the image of Bibendum or
the Michelin Man licking his lips—debuted in the Michelin Guide in 1997. What
began as a promotional device for the Michelin brothers’ tire business at the
turn of the 20th century has grown into an authority on global fine dining.
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