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MNG3702 Assignment 2 Semester 2 2024

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MNG3702 Assignment 2 Semester 2 2024 QUESTIONS WITH ANSWERS

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  • July 19, 2024
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  • 2023/2024
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MNG3702
Assignment 2
Semester 2 2024
QUESTIONS AND ANSWERS




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,MNG3702 Assignment 2 Semester 2 2024




Michelin is a leading French brand and manufacturer of tires and rubber products.The company

was founded in 1888 by two Michelin brothers and grew to one of the largest tyre manufacturers

in the world, with a market share of 14.8% in 2023. Oddly enough, the company also sells

popular travel guides and road maps. They can make or break chefs by the number of Michelin

stars they award to their restaurants. Michelin stars are a rating system used by the red Michelin

Guide to grade restaurants on their quality and excellence. Restaurants can be awarded one, two

or three stars, based on various criteria, such as quality of their ingredients used, the harmony of

flavours in their dishes, the mastery of various techniques, the personality of the chef, and the

consistency of the menu. The Michelin Man (Bibendum) is known word wide. The history of the

Michelin Guide The Michelin Guide is considered by many to be the hallmark of global fine

dining and quality cuisine. It has immense power over chefs, restaurateurs, and foodies world

wide. It may divide opinions across the food service industry, but its influence is undeniable.

French chef Paul Bocuse, a pioneer of nouvelle cuisine (a modern French style of preparing

dishes that avoids rich, heavy foods, rather emphasizing the freshness of the ingriedients used in

prepring the dishes and the presentation thereof), once said, “Michelin is the only guide that

counts.” The birth of the famous little red book is a very interesting story. When the Michelin

tire company was established in 1888 by brothers André and Édouard Michelin, it was a time

when driving was perceived as a novelty to most. There were less than 3 000 cars in France at

the time. However, the brothers were quick to recognize driving and mobility as a lasting trend.

To encourage more road travel, and hence boost tire sales, they decided to create a

comprehensive guidebook for motorists which catalogued hotels, restaurants, mechanics, and gas

, stations. In 1900, the very first edition of the Michelin Guide was published, and 35 000 copies

were given out for free. 3 MNG3702 Assignment 2, semester 2 As the tire company grew, so did

the Michelin Guide. Country-specific editions were published throughout Europe, starting with

Belgium in 1904. A charge was introduced for the first time in 1920 when André Michelin

walked into a garage and saw copies of the guidebook being used to support a workbench.

Realising that “Man only truly respects what he pays for,” the company started charging 7 francs

for the guides. By that time, the restaurant section of the Michelin Guide had become so popular

that the company started to recruit anonymous inspectors to visit and review restaurants. Six

years later in 1926, the Michelin star system was born. There were other notable changes as well,

namely listing restaurants by specific categories, the debut of hotel listings and the abandonment

of paid-for advertisements. The single-star restaurant review system also expanded to the present

a three-star system in 1931: “A very good restaurant in its category.” “Excellent cooking, worth

a detour.” “Exceptional cuisine, worth a special journey.” In 1957, the Michelin Guide began

awarding accolades to restaurants that provided “good meals at moderate prices,” a feature now

called Bib Gourmand. The Bib Gourmand symbol—the image of Bibendum or the Michelin Man

licking his lips—debuted in the Michelin Guide in 1997. What began as a promotional device for

the Michelin brothers’ tire business at the turn of the 20th century has grown into an authority on

global fine dining. Since its first publication in 1900, more than 30 million copies of the

Michelin Guide have been sold across the globe. It presently rates over 40,000 establishments in

over 25 countries across four continents. Performance, strategy, and structure Michelin has a rich

history of a company that started by manufacturing tires for bicycles and horse-drawn carriages.

Then, they introduced pneumatic tires (rubber tires inflated with air) for automobiles in the

1980s. Michelin was reorganised as a holding company in 1951, with interests in tires, other

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