Exam (elaborations)
DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
- Course
- DPR3702 (DPR3702)
- Institution
- University Of South Africa
DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024 QUESTIONS WITH ANSWERS
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DPR3702Assignment 1
Semester 2 2024 -
DUE 16 August 2024
QUESTIONS WITH COMPLETE ANSWERS
[School]
[Course title]
,DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS AND
PRESSURE GROUPS In learning unit 1, you learnt about public relations in campaign
organisations and pressure groups and different tactics used to practise public relations in this
context. According to Fourie and Cant (2017:236), “to plan and manage PR campaigns
effectively, it is necessary for the practitioner to evaluate the context and industry that PR takes
place in, since it can differ from organisation to organisation”. Using this background and the
knowledge you gained, answer the questions and apply your answers to the practical task below.
QUESTION 1: PUBLIC RELATONS IN CAMPAIGN ORGANISATION AND PRESSURE
GROUPS
1.1 You have been appointed by the Council for the Advancement of the South African
Constitution (CASAC), whose mandate is to ensure that the Constitution of South Africa is
advanced and not violated by any state institution. Using the description by Tech and Yeomans
(2009), discuss why CASAC is classified as a campaign organisation. Do not reproduce the
definition of a campaign organisation from the content but use the aspects of the definition to
answer this question. (5)
1.2 Identify two actions taken by CASAC as a campaign organisation in the past 5 years to
advance their strategic objectives. In your discussion mention the action and the steps CASAC
took to make sure the issue was resolved. (8)
1.3 Identify and discuss four public relations tactics that CASAC can use to advance their
strategic objective as a campaign organisation in South Africa. (12)
, ### Question 1: Public Relations in Campaign Organisation and Pressure Groups
#### 1.1 Classification of CASAC as a Campaign Organisation
CASAC, the Council for the Advancement of the South African Constitution, is classified as a
campaign organisation based on several key aspects defined by Tech and Yeomans (2009).
Firstly, a campaign organisation is typically focused on promoting a particular cause or
addressing specific societal issues. CASAC's primary mandate is to ensure the Constitution of
South Africa is advanced and protected from violations by state institutions. This focused
mission aligns with the fundamental nature of a campaign organisation, which is to drive change
and awareness around a particular cause.
Secondly, campaign organisations are often characterised by their strategic use of public
relations and advocacy to influence public opinion and policy. CASAC employs various public
relations tactics, such as media engagement, public advocacy, and lobbying, to promote
constitutional adherence and accountability among state institutions.
Lastly, campaign organisations generally operate with a clear, goal-oriented approach, using
well-defined strategies to achieve their objectives. CASAC’s actions, such as legal challenges
and public campaigns, are systematically planned and executed to ensure they effectively
promote and protect the South African Constitution.
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