100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. R45,97   Add to cart
Quickly navigate to
Preview
  2.  
  3. University Of South Africa
  4.  
  5. Integrated Organisational Communication

Exam (elaborations)

COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.
 13 views  0 purchase

COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.

Preview 3 out of 19  pages

Document information

  • July 20, 2024
  • 19
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

Subjects

  • com2602 assignment 1 complete answers semester 2

Connected book

book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:

More summaries for

All for this textbook (138)

Written for

All documents for this subject (19)

Seller

avatar-seller
Academy360

Reviews received

Content preview

,QUESTION 1 COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of
organisational communication regarding the role of
communication. Some commentators view communication as a
tactical activity in the organisation, manifested in such practices as
public relations or advertising. On the other hand, other
communicators argue that, in fact, communication has a strategic
role in the organisation. Taking this scenario into consideration:
1.1.1 Discuss the concept of strategy and its extensions. (15) 1.1.2
Explain whether communication has a strategic role or not. (10)
[25] 16


Sure, let's break down the concepts and explanations required for
this question.
1.1.1 Discuss the concept of strategy and its extensions. (15)
The Concept of Strategy:
Definition: Strategy is a comprehensive plan devised by an
organization to achieve long-term objectives and gain a
competitive advantage. It involves setting goals, determining
actions to achieve these goals, and mobilizing resources to execute
the actions.
Key Components:
1. Vision and Mission:
o Vision describes the long-term goal of the organization.

o Mission explains the organization's purpose and

primary objectives.

, 2. Goals and Objectives:
o Goals are broad primary outcomes.

o Objectives are measurable steps to achieve the goals.

3. Environmental Scanning:
o Analyzing internal and external environments to

identify strengths, weaknesses, opportunities, and
threats (SWOT analysis).
4. Strategy Formulation:
o Developing plans to achieve the vision and mission,

including corporate, business, and functional strategies.
5. Strategy Implementation:
o Executing the formulated strategy through projects,

programs, and policies.
6. Evaluation and Control:
o Monitoring performance and making necessary

adjustments to stay on track with strategic goals.
Extensions of Strategy:
1. Corporate Strategy:
o Focuses on overall scope and direction of the

organization and how value will be added to the
different business units.
o Examples include diversification, mergers, and

acquisitions.
2. Business Strategy:
o Concerned with how to compete successfully in

particular markets.
o Examples include cost leadership, differentiation, and

focus strategies.
3. Functional Strategy:

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Academy360. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R45,97. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

74735 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R45,97
  • (0)
  Buy now