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COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. R48,06   Add to cart
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  3. University Of South Africa
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  5. Integrated Organisational Communication

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COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.
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COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.

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  • July 20, 2024
  • 19
  • 2023/2024
  • Exam (elaborations)
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  • com2602 assignment 1 complete answers semester 2

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,QUESTION 1 COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of
organisational communication regarding the role of
communication. Some commentators view communication as a
tactical activity in the organisation, manifested in such practices as
public relations or advertising. On the other hand, other
communicators argue that, in fact, communication has a strategic
role in the organisation. Taking this scenario into consideration:
1.1.1 Discuss the concept of strategy and its extensions. (15) 1.1.2
Explain whether communication has a strategic role or not. (10)
[25] 16


Sure, let's break down the concepts and explanations required for
this question.
1.1.1 Discuss the concept of strategy and its extensions. (15)
The Concept of Strategy:
Definition: Strategy is a comprehensive plan devised by an
organization to achieve long-term objectives and gain a
competitive advantage. It involves setting goals, determining
actions to achieve these goals, and mobilizing resources to execute
the actions.
Key Components:
1. Vision and Mission:
o Vision describes the long-term goal of the organization.

o Mission explains the organization's purpose and

primary objectives.

, 2. Goals and Objectives:
o Goals are broad primary outcomes.

o Objectives are measurable steps to achieve the goals.

3. Environmental Scanning:
o Analyzing internal and external environments to

identify strengths, weaknesses, opportunities, and
threats (SWOT analysis).
4. Strategy Formulation:
o Developing plans to achieve the vision and mission,

including corporate, business, and functional strategies.
5. Strategy Implementation:
o Executing the formulated strategy through projects,

programs, and policies.
6. Evaluation and Control:
o Monitoring performance and making necessary

adjustments to stay on track with strategic goals.
Extensions of Strategy:
1. Corporate Strategy:
o Focuses on overall scope and direction of the

organization and how value will be added to the
different business units.
o Examples include diversification, mergers, and

acquisitions.
2. Business Strategy:
o Concerned with how to compete successfully in

particular markets.
o Examples include cost leadership, differentiation, and

focus strategies.
3. Functional Strategy:

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