ADMIN
[COMPANY NAME]
,QUESTION 1 COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of
organisational communication regarding the role of
communication. Some commentators view communication as a
tactical activity in the organisation, manifested in such practices as
public relations or advertising. On the other hand, other
communicators argue that, in fact, communication has a strategic
role in the organisation. Taking this scenario into consideration:
1.1.1 Discuss the concept of strategy and its extensions. (15) 1.1.2
Explain whether communication has a strategic role or not. (10)
[25] 16
1.1.1 Discuss the Concept of Strategy and Its Extensions (15)
Concept of Strategy: Strategy refers to a plan of action designed
to achieve a long-term or overall aim. In the context of an
organization, strategy is a comprehensive plan that outlines how
an organization will achieve its goals and objectives, maximize
resources, and sustain competitive advantage. It involves setting
priorities, focusing energy and resources, and ensuring that
employees and stakeholders are working towards common goals.
Extensions of Strategy:
1. Corporate Strategy:
o Definition: This is the overarching strategy of the
organization that determines the direction and scope of
the company as a whole.
o Focus Areas: Corporate strategy focuses on overall
corporate goals, mergers and acquisitions,
, diversification, and management of a portfolio of
businesses.
2. Business Strategy:
o Definition: This strategy is concerned with how a
business competes successfully in a particular market.
o Focus Areas: Business strategy includes competitive
positioning, market segmentation, and product
differentiation.
3. Functional Strategy:
o Definition: This strategy deals with the specifics of
how different departments within an organization will
achieve the overall corporate and business strategies.
o Focus Areas: Functional strategy covers areas such as
marketing, finance, operations, and human resources.
4. Operational Strategy:
o Definition: This strategy focuses on the day-to-day
operations and processes of the organization.
o Focus Areas: Operational strategy includes improving
efficiency, optimizing supply chain management, and
ensuring effective production processes.
5. Innovative Strategy:
o Definition: This strategy emphasizes the importance of
innovation in maintaining competitive advantage.
o Focus Areas: Innovative strategy involves developing
new products, services, or processes to meet changing
market demands.
6. Global Strategy:
o Definition: This strategy pertains to operating in
international markets.
o Focus Areas: Global strategy includes entering new
geographic markets, managing global supply chains,
and navigating cultural differences.
