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COM2603 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024
- Institution
- University Of South Africa
COM2603 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024
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,SECTION 1 INTERCULTURAL COMMUNICATIONQUESTION 1 Explain the concept of ‘global village’ and discuss
the role of technology in facilitating human communication. (10)
QUESTION 2 Discuss the view of communication as symbolic
and provide two examples of symbolic communication from your
own culture. (5) QUESTION 3 Provide an explanation of
Individualism and Collectivism and give relevant examples. (5)
QUESTION 4 Read the following scenario and answer the
questions that follow. On a bursting Johannesburg Street, a group
of friends from various countries gather around a vibrant graffiti
wall adorned with references to international music, films, and TV
shows. They engage in animated conversations, blending
languages and dialects, as they exchange recommendations,
critique artistic choices, and enthusiastically celebrate the
universality of their shared cultural experiences. 4.1 What is
popular culture? (5) 4.2 Define cultural imperialism and give one
example thereof. (5) Sub-total: [30] 22
SECTION 1: INTERCULTURAL COMMUNICATION
QUESTION 1: Explain the concept of ‘global village’ and
discuss the role of technology in facilitating human
communication. (10)
The Concept of ‘Global Village’
The term ‘global village’ was coined by Marshall McLuhan in the
1960s. It refers to the phenomenon of the world becoming more
interconnected as a result of the proliferation of media
technologies. In a global village, distances shrink and people from
, different parts of the world are brought closer together, sharing
information and experiences almost instantaneously. This
interconnectedness leads to a sense of a shared community on a
global scale, where cultural, economic, and political boundaries
are less significant.
Role of Technology in Facilitating Human Communication
1. Internet and Social Media: The internet and social media
platforms like Facebook, Twitter, Instagram, and TikTok
allow people from different parts of the world to connect and
share information in real time. These platforms facilitate the
exchange of ideas, cultures, and experiences, contributing to
a more interconnected global community.
2. Mobile Communication: Smartphones and mobile devices
enable instant communication through calls, texts, and
messaging apps such as WhatsApp and Messenger. This has
made it easier for people to stay in touch regardless of
geographical barriers.
3. Video Conferencing: Tools like Zoom, Skype, and
Microsoft Teams have revolutionized the way people
communicate for business, education, and personal
interactions. They allow for face-to-face meetings and
collaborations, further shrinking the world into a global
village.
4. Media and Broadcasting: Television, radio, and online
streaming services provide access to news, entertainment,
and educational content from around the world. This helps
people stay informed about global events and trends,
fostering a sense of global citizenship.
5. E-Commerce and Online Services: Platforms like Amazon,
eBay, and Alibaba, along with various online service
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