COM2602 Assignment 1 Semester 2 2024 | Due August 2024. All questions answered with page number references.
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of organisational communication regarding the role of communication. Some commentato...
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Question 1
1.1. There is a debate between communicators in the field of organisational communication
regarding the role of communication. Some commentators view communication as a tactical
activity in the organisation, manifested in such practices as public relations or advertising. On
the other hand, other communicators argue that, in fact, communication has a strategic role in
the organisation. Taking this scenario into consideration:
1.1.1. Discuss the concept of strategy and its extensions.
Concept of Strategy
The concept of strategy has evolved significantly since its early applications in the context of warfare.
In organizational communication and business management, strategy is defined as the determination
of long-term goals and objectives, the adoption of courses of action, and the allocation of resources
necessary for carrying out these goals.
One widely recognized conceptualization of strategy is provided by Mintzberg’s (1987) five Ps,
which offers five related definitions of strategy:
Strategy as Plan: An intended course of action developed in advance. This forward-looking
approach involves deliberate and purposeful planning, such as creating a plan to reduce labor
costs through automation.
Strategy as Ploy: A specific maneuver intended to outwit competitors. This involves strategic
actions like announcements or threats to pre-empt competitive moves, such as announcing a
new product to deter competitors.
Strategy as Pattern: Strategy that emerges from a consistent stream of actions rather than a
preconceived plan. This retrospective approach identifies strategy through patterns in
organizational behavior over time.
Strategy as Position: A mediating force between the organization and its environment. This
approach focuses on achieving the best fit between internal capabilities and external demands,
such as adopting a niche strategy to leverage unique resources.
Strategy as Perspective: An ingrained way of perceiving the world. This cultural approach
views strategy as the character of the organization, shared among its members and influencing
its actions and responses.
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