, PLEASE USE THIS DOCUMENT AS A GUIDE TO ANSWER YOUR ASSIGNMENT
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commit.
Introduction
1. In the introduction, you should clearly identify/indicate what you will discuss in the
assignment and also how your assignment is going to be structured. You should refer to all four
themes/study units that you are covering in your assignment, as well as the particular topics
within the theme on which you will answer questions. Furthermore, if you are using any media
texts as examples in your answers to some of the questions, you need to identify those media texts
by name/title in the introduction.
This assignment aims to explore various aspects of media studies, encompassing the themes of media
language, film theory and criticism, questionnaire surveys in media research, and measuring media
audiences. The first section delves into the use of language by the media, with a case study on a
newspaper article about "Inside Out 2". The second theme addresses film theory and criticism
through the analysis of a selected film, demonstrating its ideological perspective. The third section
involves developing and piloting an online questionnaire to measure public trust in South African
Broadcasting News media and preferences for news platforms. Finally, the fourth theme focuses on
creating a research proposal to identify the most suitable social media platform for the campus
newspaper and the topics of interest to students. Throughout this assignment, media texts such as
"Inside Out 2" and the chosen film for ideological analysis will be used as examples to illustrate key
points.
Media, Language and Discourse
2. Select a newspaper article and conduct your own case study on the use of language by the
media.
Inside Out 2 becomes highest grossing film of 2024 in SA
Inside Out 2, the latest release from Disney and Pixar, which brings audiences back into the mind of
Riley as she deals with a host of new emotions as a teenager — has reportedly become the highest
grossing film of 2024 at the South African Box Offices.
Inside Out 2 also continues to dominate the global box office too with an estimated $1.217bn, making
it the #5 animated release of all-time globally after just four weekends.
Disney and Pixar’s Inside Out 2 returns to the mind of newly minted teenager Riley just as
Headquarters is undergoing a sudden demolition to make room for something entirely unexpected:
new Emotions. Joy, Sadness, Anger, Fear and Disgust, who’ve long been running a successful
operation by all accounts, aren’t sure how to feel when Anxiety, Envy, Ennui and Embarrassment
show up.
The voice cast includes Amy Poehler, Maya Hawke, Kensington Tallman, Liza Lapira, Tony Hale,
Lewis Black, Phyllis Smith, Ayo Edebiri, Lilimar, Grace Lu, Sumayyah Nuriddin-Green, Adèle
