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Media Studies: Content, audiences, and production
COM3703 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE
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2 MEDIA, LANGUAGE AND DISCOURSE (20) 2.1 Define and discuss the
following concepts and provide examples of each: 2.1.1 Text (3 marks for the
definition and discussion and 1 mark for the relevant example). (4) [25%
deduction for not referencing sources] 2.1.2 Discourse or discursive practice
(3 marks for the definition and discussion and 2 marks for relevant examples).
(5) [25% deduction for not referencing sources] 2.1.3 Orders of discourse (3
marks for the definition and discussion and 1 mark for the relevant example).
(4) [25% deduction for not referencing sources] 2.2 Critically discuss the role
of language in society (4) [25% deduction for not referencing sources] 2.3
Explain the concept of polysemy with relevant examples. (3) [25% deduction
for not referencing sources] 3 FILM THEORY AND CRITICISM (20) 3.1
Explain the difference between normative and descriptive film theory. (2) [25%
deduction for not referencing sources] 3.2 Explain the difference between
classical and revisionist film historiography. (2) [25% deduction for not
referencing sources] 3.3 Discuss why revisionist film historiography is
particularly relevant to the South African or postcolonial or de-colonial context.
If you disagree, please explain why. (1) 3.4 Auteur theory Choose one director
and, by using visual and theoretical information, explain in an essay why the
person you have chosen may be considered an auteur. Use the principles of
the auteur theory to substantiate your argument. The author/director of your
choice may be, for example, a film, television or music video director. You
must choose at least three (3) examples of your chosen director’s work to
substantiate your discussion. PLEASE NOTE: You may not use Wes
Anderson as your selected auteur, because his work will be discussed as an
example of auteurism in the semester. 28 3.4.1 Theoretical discussion (5) In
this section, you need to give an extensive overview of auteur theory.
Concepts that need to be discussed include: • the main ideas and history of
this particular theory (i.e. who were the main theorists responsible for the
ideas on auteurism and how did the theory develop?) • the characteristics that
make a director an auteur. 3.4.2 Application to visual examples (10) In this
section, you will apply the theory that you discussed in the previous question
to the three (3) visual examples (films, television programmes, music videos)
