Exam (elaborations)
dpr3711 assignment 1 semester 2
- Course
- Public Relations (DPR3711)
- Institution
- University Of South Africa (Unisa)
dpr3711 assignment 1 semester 2
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Table of contentsIntroduction
QUESTION 1: MEDIA MONITORING
QUESTION 2: INTEGRATED MARKETING COMMUNICATION PLAN
QUESTION 3: MEDIA INVITATION
QUESTION 4: EVENT MANAGEMENT
QUESTION 5: EVENT CHECKLIST
Conclusion
References
, Introduction
This assignment explores various aspects of organizational communication, marketing strategies,
event planning, and media engagement within the context of a hypothetical scenario involving the
African National Congress (ANC) and the Checkers Foundation. Through detailed analysis and
strategic planning, the assignment addresses critical components such as media monitoring,
integrated marketing communication plans, event management, and the development of
comprehensive event checklists. Each section aims to provide practical insights and actionable
recommendations to enhance organizational effectiveness and achieve strategic objectives.
QUESTION 1: MEDIA MONITORING
Name of Mission statement Media Title of the Date R Action required
Media Organ story/headline of at
Organisatio isation public in
n /Sourc ation/b g
e roadca
st
2 South To deliver compelling SABC SANParks 2024- P Monitor public
African radio and television News launches new 07-15 o reaction,
Broadcasti content that is anti-poaching si measure impact
ng informative, strategy ti of strategy
Corporatio educational, and v
n (SABC) entertaining. e
3 News24 To provide credible, News Kruger 2024- N Develop crisis
independent news and 24 National Park 07-12 e communication
information to South records g plan, engage
Africans. increase in at with
rhino poaching iv stakeholders
e
4 The Citizen To be South Africa’s The Tourists 2024- N Assess
most engaging and Citize stranded in 07-10 e emergency
informative news n Kruger g response plan,
platform. National Park at improve
due to heavy iv communication
rains e channels
5 Times Live To provide South Times SANParks 2024- P Highlight
Africans with credible, Live partners with 07-08 o partnership
independent news and local si benefits, engage
information. communities ti with local media
for v
conservation e
6 eNCA To provide South eNCA Lion pride 2024- N Monitor public
Africans with news that rescued from 07-05 e sentiment,
matters. crocodile ut consider
attack in ra educational
Kruger l campaign
National Park
7 Independe To provide South IOL SANParks 2024- N Develop
nt Online Africans with a under fire for 07-03 e response
(IOL) comprehensive and alleged g strategy,
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