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COM2602 Assignment 1 Semester 2 2024

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COM2602 Assignment 1 Semester 2 2024 QUESTIONS WITH COMPLETE ANSWERS

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  • July 23, 2024
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  • 2023/2024
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COM2602
Assignment 1
Semester 2 2024




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,COM2602 Assignment 1 Semester 2 2024




QUESTION 1

COMMUNICATION IN THE ORGANISATION

1.1 There is a debate between communicators in the field of organisational

communication regarding the role of communication. Some commentators view

communication as a tactical activity in the organisation, manifested in such practices as

public relations or advertising. On the other hand, other communicators argue that, in

fact, communication has a strategic role in the organisation. Taking this scenario into

consideration:

1.1.1 Discuss the concept of strategy and its extensions. (15)

1.1.2 Explain whether communication has a strategic role or not. (10) [25] 16

QUESTION 1: COMMUNICATION IN THE ORGANISATION

1.1.1 Discuss the concept of strategy and its extensions. (15)

Concept of Strategy: Strategy refers to a plan of action designed to achieve a long-

term or overall aim. In the context of an organization, it involves setting goals,

determining actions to achieve the goals, and mobilizing resources to execute the

actions. A strategy provides direction and scope for an organization over the long term,

aiming to achieve advantages in a changing environment through its configuration of

resources and competencies.

Extensions of Strategy:

, 1. Corporate Strategy:

o Definition: Focuses on the overall scope and direction of an organization.

o Purpose: Determines what business or businesses the company should

be in to maximize profitability and growth.

o Examples: Decisions about mergers and acquisitions, diversification, and

new market entry.

2. Business Strategy:

o Definition: Refers to how a business competes successfully in a

particular market.

o Purpose: Defines the competitive positioning and actions required to

achieve a competitive advantage.

o Examples: Cost leadership, differentiation, and focus strategies.

3. Functional Strategy:

o Definition: Pertains to the individual functions within an organization.

o Purpose: Ensures that each function (e.g., marketing, finance, HR)

supports the business strategy.

o Examples: Marketing strategy, financial strategy, human resource

strategy.

4. Operational Strategy:

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