Exam (elaborations)
COM2603 Assignment 1 Semester 2 2024
- Institution
- University Of South Africa
COM2603 Assignment 1 Semester 2 2024 QUESTIONS AND ANSWERS
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[Date]COM2603 Assignment
1 Semester 2 2024
QUESTIONS WITH ANSWERS
,COM2603 Assignment 1 Semester 2 2024
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of technology in
facilitating human communication. (10)
QUESTION 2
Discuss the view of communication as symbolic and provide two examples of
symbolic communication from your own culture. (5)
QUESTION 3
Provide an explanation of Individualism and Collectivism and give relevant
examples. (5)
QUESTION 4
Read the following scenario and answer the questions that follow. On a bursting
Johannesburg Street, a group of friends from various countries gather around a
vibrant graffiti wall adorned with references to international music, films, and TV
shows. They engage in animated conversations, blending languages and dialects, as
they exchange recommendations, critique artistic choices, and enthusiastically
celebrate the universality of their shared cultural experiences.
4.1 What is popular culture? (5)
4.2 Define cultural imperialism and give one example thereof. (5) Sub-total: [30]
22
, SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of technology in
facilitating human communication. (10)
The term ‘global village’ was coined by Marshall McLuhan to describe how the
world is becoming more interconnected through advancements in technology,
particularly in communication and media. This concept suggests that geographical
and cultural distances are shrinking as people can easily and quickly exchange
information and ideas across the globe.
Role of Technology in Facilitating Human Communication:
1. Instant Communication: Technologies such as email, social media, and
instant messaging allow people to communicate in real-time, regardless of
their location.
2. Access to Information: The internet provides vast amounts of information
accessible to anyone with an internet connection, enabling global awareness
and understanding.
3. Cultural Exchange: Platforms like YouTube, TikTok, and Spotify allow
for the sharing and discovery of music, films, and other cultural products
from different parts of the world.
4. Language Translation: Tools like Google Translate break down language
barriers, making it easier for people to communicate and understand each
other.
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